GetResponse Review 2020 – Email Marketing Software Tested

In-depth Review: GetResponse Combines Great Pricing With Leading CRM, eCommerce, Email Engagement Tools & Pricing That Grows With Your Business.

GetResponse Review
  • Pricing
  • Features
  • Email Deliverability
  • Ease of Use
  • Client Satisfaction
  • Customer Support
User Ratings - Click Stars to Vote
4.67 (3 votes)

GetResponse Review Summary

GetResponse offers fully integrated email services, with practically every feature you can imagine.  Surprisingly they can compete effectively at both ends of the price spectrum, offering industry-leading low prices for Startups and SMB’s but also offering a full spectrum Pro service for Enterprise customers.  Whichever tier of service you choose, you can be sure GetResponse will grow with your business.

GetResponse A Leader in Email Marketing Automation

Review Winner

GetResponse: Recommended for Startups and Fast Growing Small Businesses.  Get Response Will Also Scale Up To Meet Enterprise Demands. 

GetResponse is simply one of the best email marketing services around, combining fantastic entry-level pricing with a set of powerful CRM & Ecommerce services that will grow with your business.

GetResponse Review SummaryLikesDislikes
★ Best In Class Pricing✘ No Free Tier
★ Excellent Email Deliverability✘ Spam Check Very Stringent
★ Full Suite of CRM Features
★ Unique AutoFunnel Solution
Visit GetResponse★ Fully Integrated Landing Pages & Payment Gateways
★ Dedicated Line To Account Manager


The Review Process

We have tested 30 of the most popular email marketing software vendors out of a list of over 100.  We have compared over 80 key features and benefits to be able to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing.  For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page. 

GetResponse Pricing

There are two types of pricing models in the email marketing industry.

  1. Per Contact Pricing means you are charged for storage of a number of contacts; this model usually includes unlimited email sends.
  2. Per Email Pricing – this model usually means that you can have an unlimited number of contacts, but you pay per thousand emails sends.

All email marketing vendors also offer multiple tiers of service, a basic tier providing email messaging, autoresponders, and segmentation.  More advanced tiers usually provide more in-depth services such as email marketing automation, Customer Relationship Management (CRM), Sales Funnels, Payment Gateways, and landing pages.

When it comes to pricing, GetResponse has done their homework.  Below you can see that GetResponse currently offers one of the lowest price points, and interestingly offers the broadest most integrated set of services for all business needs.

Competitor Pricing Table – All Email Marketing Services

Value RatingsSendX Email ServiceGet Response Email Marketing ServiceBenchmark EmailAWeber Email Marketing ServiceConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesiContact Email Marketing ServiceOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Free-TierNoNoYesNoNoNoYesNoNoNo6K/m - $09K/m - $0
500$7.49$15$13$19$17$25$15$9$30$7930K/m - $9.6540K/m - $25
2,500$15$25$30$29$38$49$50$39$50$14760K/m - $18.9560K/m - $39
10,000$39$65$76$69$81$119$99$111$110$297150K/m - $69120K/m - $67
25,000$112$145$144$149$191$166$219$179$199$497450K/m - $230350K/m - $173
50,0000$172$250$237$392$295$316$299$239$379$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.740.690.81111.110.672.97NANA
Visit SendX ServicesVisit GetResponseVisit BenchmarkVisit AWeber ServicesVisit ConstantContactVisit ConvertKitVisit MailchimpVisit ActiveCampaignVisit iContact ServicesVisit OntraportVisit MailJet ServicesVisit SendinBlue

These are the prices for the basic plan, which includes:

  • Email Marketing
  • Autoresponders
  • Unlimited Landing Pages
  • Automation Templates
  • Forms & Surveys
  • Exit Popups
  • Facebook Adverts Integration
  • 150+ integrations

At industry-leading low price points, GetResponse offers more features than nearly every other competitor, which means a great deal for you.

View the GetResponse pricing page to view the tiers of service for yourself.

GetResponse Email Marketing & Automation Features

Out of all the email marketing companies we tested, GetResponse offers the full suite of email marketing and automation features.

Like all of the services reviewed, they offer a huge selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns.  The email design process is also fully drag-and-drop, making crafting your message a breeze.

In fact, GetResponse has the largest collection with over 500 newsletter templates and over 5,000 licensed images, so you can be sure your campaign will look professional and unique.

Also included are predesigned and highly customizable email capture forms for your website.  They are also one of the few services to offer Exit Popups for your website.

All software providers offer Autoresponders, Email Sequencing, Customer Tagging, and Segmentation.  What separates GetResponse is the ease of implementation and the levels of automation available.  The video below will give you a good idea of how easy this process is.

A special point to note is that GetResponse protects its delivery rate vigorously.  They have employed a state of the art SPAM email checker called Hydra.  There have been a number of complaints from users that they have had their accounts suspended because Hydra has flagged their messages as SPAM.  If you are planning a relentless email campaign that could be considered email bombing, then you may want to find another service as GetResponse has one of the most stringent anti-spam systems in the industry.

GetResponse Email Marketing Automation Tour Video

📈 GetResponse Take a Tour | Marketing Automation, Landing Pages, Webinars, Email Marketing

Visit GetResponse

What Makes GetResponse Unique?

GetResponse has a few unique services which separate them from the crowd.  My favorites are:

Perfect Timing – Perfect timing is a really intelligent way to deliver your emails at the precise moment your customer is most likely to open them.  GetResponse uses algorithms to analyze your contacts opening times.  If your contact is an early riser and usually opens your emails at 5 am, then the algorithm takes account of this information and delivers the future messages at this time.  This means every single contact has the right message at the right time according to their behavior; this is fantastic. GetResponse claims Perfect Timing increases open rates by 23% and click-through rates by 20%, and I do not doubt them.

Time Travel – if you operate a business that spans multiple time zones, then this feature is perfect for you.  Suppose you have a special offer that runs from 9 am to 5 pm on a specific day, you can use the Time Travel Feature to time your email’s arrival for exactly 9 am on that day in their timezone.

Reporting & Analytics

Again, GetResponse leads the way in basic and advanced reporting and analytics.  You will have the ability to analyze and improve your campaigns with reporting that allows you to compare desktop versus mobile, regional performance, or even global performance.  The Global View feature even maps the individual to their location on a map and uncovers open rates, click rates, and social shares.  This can be invaluable if you are planning a roadshow, conference, or any regional activity as you can visualize and target your clients in that area.

GetResponse Global View Email Marketing Reporting
GetResponse Global View Email Marketing Reporting

[Related Post – Compare All Email Marketing Services Side By Side]

Of course, you can also see list growth, unsubscribes, and even social shares.  Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included even with the Basic starter package.

Advanced Features

In terms of advanced features, GetResponse is the only service that offers both 3rd party Webinar Integration but, most importantly, a fully integrated Webinar Service.  Webinars are an excellent way to engage your clients and share the advantages of your products and services, so having a fully integrated Webinar Service will have the following benefits:

  • Saving Money – Webinar Services can be quite expensive depending on your needs; GetResponse will also record, store, and enable the streaming of your recorded webinars in the future.
  • Saving Time – You are able to schedule the webinar quickly and target your audience based on your existing contacts, and then GetResponse will take care of the launch, reminders, and followups.
  • Improved Communication Process  – Finally, all the actions form your attendees will be tracked in your CRM and analytics so you can initiate further activities.

Email to RSS

Email to RSS is a simple yet effective way to streamline the communication process with your audience.  You can set it up so that when you publish a new article on your website in a specific category, the email service will be notified and can build a customized email and send it to your audience, without you having to do anything.  This is a huge timesaver.

Surprisingly, not all email newsletter providers offer this service.  To view the other vendors offering this service, check out our Email Service Master Comparison Table.

SMS Messaging Integration

This service has SMS integration, and interestingly only 4 out of our 11 services tested offer an SMS service.  SMS is a great way to remind your customers of time-critical actions, for example, confirming a table reservation, or reminding a client of their webinar reservation.

The Excellent GetResponse Email Marketing Visualization – Screenshot

GetResponse Advanced Automation Image
GetResponse Advanced Automation Visualizes Complex Automation with Simplicity – Click to Zoom.

Try a 30 Days GetResponse Free Trial

Site Chat

Out of all tests, only three software vendors offer a fully integrated site chat function, GetResponse is one of them.  An integrated chat function helps to complete the picture of communications.  Imagine, for example, that a customer visits your website, they ask a question via chat to your helpdesk.  Then later, they signup to your email list and again via your website have a conversation with the support team.  All of these interactions will be captured and will ultimately feed into the customer journey reporting and the Customer Relationship Management (CRM) system. As you will read below, you can even automatically assign a customer a score to be able to assess their interest in a specific product or service.  Very clever.

Automated Product Recommendations

This is the only service provider that enables you to integrate product recommendations from your eCommerce site directly into the emails that you send.  Using an automated widget, you can recommend products that your customers might be interested in based on their browsing habits or responses to your questionnaires to customer surveys.

Enterprise Functions

Here we take a look at the functionality available for larger companies, specifically those with a dedicated salesforce and multiple roles within the marketing department.

Multiple User Accounts

For a multi-person marketing team, the ability to be able to collaborate on campaigns and assign roles to different employees is critical.  Multiple accounts are covered here in an elegant way enabling both internal employees and even external freelancers the right permissions to complete their tasks.  There is even a mobile app to enable quick responses, even when team members are not at their desks.

Sales Lead Team Workflow

Having the ability to assign hot prospects to members of the sales team is important for businesses that need personal contact with the customer; this is exactly what is enabled with the sales lead team workflow services. Efficiency within sales is key to be able to grow sales and keep costs down.

Salesforce Integration is the industry leader when it comes to CRM, so being able to integrate your marketing department’s contact list to the Salesforce ecosystem can be critical for enterprise customers. GetResponse has developed its own integrated service to enable the seamless passage of customer data, messaging, collaboration, and messaging between the services.

Primary Features: AutoFunnel

Only 3 of our tested companies provide a Sales Funnel service.  GetResponse arguably does this better than it’s competitors by having services that cover the entire sales process.

GetResponse Auto Funnels Lead the Industry
GetResponse Auto Funnels Lead the Industry – From Social Acquisition to Lead Pages That Generate Sales

How Does GetResponse Autofunnel Work?

  1. You can generate traffic using in-built Facebook and social media advertising integration.
  2. Channel that traffic to a GetResponse landing page designed to get visitors to sign up for a newsletter, eBook or other information
  3. Communicate with your captured leads via email newsletters and build a relationship via Webinars
  4. Depending on their responses you can highlight those people really interested (via the Scoring System) in your product or service and try to sell them something they are interested in
  5. If they abandon their shopping cart, you can follow up with them.
  6. Finally, if you make a sale, the system will calculate your sales and collate your earnings.

Amazingly AutoFunnel is part of the GetResponse Plus Plan, and for only $179,- per month, you can host 25,000 contacts and get access to the entire portfolio of AutoFunnel related services.

GetResponse Pro Service Video

GetResponse PRO 📈 All-in-one tool for your business

Visit GetResponse

Primary Features: Sales & Payments

The key to being able to automate the sales funnel shown in the previous section is to have the ability to integrate the landing pages into the process.  Many small businesses using WordPress, for example, will struggle to structure and host high-quality landing pages.  The challenge is getting your website to communicate with PayPal, Stripe, or Square.  If you have a reoccurring payment model, for example, a membership program, this is close to impossible to manage by yourself.

Not only does GetResponse offer a fully integrated landing page and payment processing service, but they also have integrated abandoned cart followups, and effective customer Win Back automation.  This is an impressive collection of integrated services, which means you do not have to worry about using 3rd party integrators or solutions to try to automate your workflow.  This is as beneficial for SMB’s as it is for enterprise businesses.

Customer Relationship Mgt (CRM) & Remarketing

As mentioned previously, the CRM integration enables the whole service to integrate seamlessly.  Many email marketing companies claim to have a great CRM service, but only a few offer a lead rating system and cross-platform customer tracing.

Lead Scoring & Cross-Platform Journey Reporting

Consider this example, a customer sees your Facebook advert and takes action to visit your website for further information. They then ask a question via site chat to your helpdesk.  They click around your website, looking for further information on a product. Then later, they signup to your email list and then send an email to the support team.  All of these interactions will be captured and reported in the Customer Relationship Management (CRM) system. This appears to be a very interested and active customer.  Based on the Scoring System rules you create, you can flag a customer as a hot prospect and assign the task to a member of the sales team to reach out to them.

This exemplifies the cross-platform journey of a potential customer and enables you to reach out to hot prospects for a sale.

Try a 30 Days GetResponse Free Trial

Security & Certifications

At this stage in the development of the internet, cybersecurity is of utmost importance.  High profile data leaks and hacks are resulting in large fines to businesses that do not adequately protect their customer’s data.

Email Service Provider Security Compliance Table

GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield

Ease of Use & Customer Ratings

Using as many independent sources as possible, we have rated the services provided.

Our rating on ease of use and design☆☆☆☆☆
Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings.☆☆
Customer Twitter Sentiment Index☆☆☆☆☆
Support (Chat, Email, Phone)Chat, Email
Support Times24/7
Response TimeImmediate
Average Ratings of Support Times, Response Times & Accessibility☆☆☆☆

GetResponse scores highly in both ease of use and their modern approach to design.  Despite the vast and powerful array of features and functions, the service is easy to navigate and use.

GetResponse Review Summary

GetResponse offers a fully integrated service with practically every feature you can imagine.  Surprisingly they can compete effectively at both ends of the price spectrum, offering industry-leading low prices for Startups and SMB’s but also offering a full spectrum Pro service for the enterprise.  Whichever tier of service you choose, you can be sure GetResponse will grow with and help grow your business.

Try a 30 Days GetResponse Free Trial

[Related Post – Compare All Email Marketing Services Side By Side]

GetResponse Email Marketing – Full Features Data Sheet

Email Service ProviderGet Response Email Marketing Service
Value for Money☆☆☆☆☆
Ease of Use☆☆☆☆☆
Client Satisfaction☆☆☆☆☆
Total Stars28
Price ModelContact
Free OptionNo
500 Contacts$12
2,500 Contacts$20
10,000 Contacts$60
25,000 Contacts$150
50,0000 Contacts$229
Unlimited Contacts
Cost per Contact (cents)0.65
Primary Features eMail
eMail Templates
eMail Images
Email Form Templates
Drag & Drop Email Design
Marketing Automation
Individual Customer Automation
Customer Tagging & Segmentation
Intelligent Timing Delivery
Time Travel (Global 9am Delivery)
Basic Email Analytics
Powerful Email Analytics
A/B Testing
SPAM Scoring
Advanced Features
Webinar Integration
Hosting Webinar & Recording
Email from RSS Feeds
SMS Marketing
Automatic Product Recommendations
Site Chat CRM Integration
Membership Site Service
Team / Enterprise Functions
Multiple User Accounts
Sales Team Lead Distribution
Salesforce Service Integration✔ (i)
Primary Features Funnels
Sales/Lead Funnels
Landing Pages
Exit Popups
Primary Features Sales & Payments
eCommerce Integrations
Full Payment Gateways
Abandoned Cart Integration
Win Back / Bounce Back
Payment Mgt
Discount Coupons
Referral Program Mgt
CRM & Remarketing
CRM & Deal Management
Cross Platform Journey Tracking
Activity Scoring
3rd Party Integrations160
Zapier App Integration
Security & Certifications
GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield
Ease of Use☆☆☆☆☆
Customer Satisfaction☆☆
Customer Twitter Sentiment☆☆☆☆☆
Support (Chat, Email, Phone)Chat, Email
Support Times24/7
Response TimeImmediate
Customer Support☆☆☆☆
Visit the VendorVisit GetResponse
GetResponse Email Marketing - Full Features Data Sheet

How We Rated the Service

Email Service Provider RatingsPrice Monthly (15-20% Discounts on Yearly Payments)
Value for MoneyPrice Rating. Price Per 10,000 contacts
FeaturesHow Complete is the Toolset
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Ease of UseOur rating on ease of use and design
Client SatisfactionUsing Twitter Customer Sentiment: we rated the tweets about the service
SupportAverage Ratings of Support Times, Response Times & Accessibility
Price ModelEntry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts
Primary Features eMail
Email TemplatesIs there a broad selection of predesigned email templates?
Email ImagesAre images for emails available for free?
Email Form TemplatesPredesigned website ready templates for capturing new subscribers
Drag & Drop Email DesignEasily design great looking emails without HTML code
AutorespondersAre timed and action-driven autoresponders available
Marketing AutomationAbility to automate sequences of emails to customers
Individual Customer AutomationAutomation to tailor and personalize email content
Customer Tagging & SegmentationAbility to Tag, Segment & retarget customers by their actions, locations, time zones
Intelligent Timing DeliveryService optimizes send times based on when the customer previously opened emails
Time Travel (Global 9 am Delivery)The ability to target a specific time globally, e.g., delivery occurs at 9 am according to contacts time zone.
Basic Email AnalyticsReporting to allow reporting on list size, growth, open rates, bounce rates, etc.
Powerful Email AnalyticsAbility to see globally and individually the customer journey, actions, onsite and in email
A/B TestingMultiple sends with different content to test success rate
SPAM ScoringDoes the service check your content to make sure your messages are not flagged as SPAM
Advanced Features
Webinar IntegrationIntegrations Available for 3rd Party Webinar Services
Hosting Webinar & RecordingFull Webinar Hosting, Recording & Storage Service
Email from RSS FeedsCan you generate automatic emails from your website RSS feed?
SMS MarketingCan you send SMS messages and sequence and auto-respond?
Automatic Product RecommendationsAbility to insert product recommendations into emails – great for eCommerce businesses
Facebook RetargetingThe ability to retarget potential customer on Facebook after they visit your website or signup to your list
Site Chat CRM IntegrationIntegrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing
Membership Site ServiceDoes the provider offer site membership user management services
Team / Enterprise Functions
Multiple User AccountsAdding multiple user or sub-user accounts so that you can collaborate with your team
Sales Team Lead DistributionSales team workflow to distribute contact and sales lead capture.
Salesforce Service Integration
Primary Features Funnels
Surveys/PollsIs there an integrated survey & customer polling service included in the price?
Sales/Lead FunnelsAbility to visualize sales funnels and the customer journey through the pipeline
Landing PagesHosted pending pages integrated into your marketing automation
Exit PopupsAdvanced exit popup for your website available
Primary Features Sales & Payments
eCommerce IntegrationsNative full suite eCommerce integrations available
Full Payment GatewaysDoes the provider offer full turnkey payment gateways integrated into service?
Abandoned Cart IntegrationAbility to follow up with customers who did not complete a purchase
Win Back / Bounce BackAn effective solution for launching customer win-back campaigns
Payment Mgt
Discount CouponsIntegrated discount or promotional coupon service connected to payment gateways
Referral Program MgtCan you manage your own referral/affiliate program through the service – normally an expensive 3rd party service?
CRM & Remarketing
CRM & Deal ManagementIs there an effective customer contact and relationship management system available?
Cross-Platform Journey TrackingThe ability to track customers activities across difference platforms, Website, Facebook, Email, SMS
Activity ScoringFunctionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring
3rd Party IntegrationsHow many 3rd party integrations are available through the platform?
Zapier App IntegrationZapier provides over 1500 integrations, is Zapier available with this provider?
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Security & Certifications
GDPR CompliantCompliant to the EU General Data Protection Regulations
SSL TLS EncryptionThe site uses strong encryption
EU-US Privacy ShieldCertified under the EU-US Privacy Shield.
Ease of UseOur rating on ease of use and design
Customer SatisfactionUsing the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available
Customer Twitter SentimentUsing we rated the tweets about the service
Customer SupportSupport (Chat, Email, Phone)
Support Times
Response Time
Average Ratings of Support Times, Response Times & Accessibility


Barry's 25 years of experience with Silicon Valley Corporations such as IBM, Compaq, Hewlett Packard, Hewlett Packard Enterprise & DXC Technology enables him to share his knowledge of succeeding in today's professional corporate environments and develop a great work life for yourself.

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