SendX Review 2021: Prices vs. Features Test & Comparison

Our Deep Dive Research Into SendX's Email Marketing Service Reveals Big Surprises. Pricing & Features For Startups & SMB's Are All Tested.

SendX: Best for SMB’s & Startups Wanting Automation, Tagging, Segmentation + Excellent Customer Service At The Best Price.

SendX Review Ratings
  • Price Rating
  • Features
  • Email Deliverability
  • Ease of Use
  • Client Satisfaction
  • Customer Support
User Ratings - Click Stars to Vote
4.8 (5 votes)

SendX is one of the newest email marketing services existing for just a few years, but this enables it to do things differently.  SendX’s focus on email deliverability, customer service, and marketing automation at the best price point make it a solid choice for startups & small to medium businesses.

SendX Pros

Review Winner

★ Industry Leading Pricing
★ Good Automation, Segmentation & Tagging
★ 24/7 Phone & Chat Support
★ Excellent Customer Satisfaction Ratings
★ 50+ email Templates +1/2 Million Stock Photos
★ Excellent Email Deliverability + Smart Deliverability + Geo-Targeted Deliverability + Push Notifications

SendX Cons

✘ No CRM
✘ No Funnels

Visit SendX

SendX Review Summary

SendX is the industry leader in pricing, making it perfect for Startups & Small Businesses. SendX is easy to use and with excellent deliverability & 24/7 customer support via phone, chat & email; there is a lot to like. Packed full of great features like one-click resend to unopened and automated geo-targeted timezone deliverability and best open time deliverability make it a worthy winner.

The Review Process

We have tested 30 of the most popular email marketing software vendors out of a list of over 100.  We have compared over 80 key features and benefits to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing.  For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page. 

SendX: Ranks 1st for Email Marketing Services Pricing

  1. SendX: WINNER – The lowest cost email marketing software by a big margin, and packed with enough great features for startups and SMB’s
  2. GetResponse: GetResponse is the 2nd lowest costing software but has the best set of advanced power features available.  If you need CRM, Auto-Funnels, Facebook lead generation, and cross-platform tracking – GetResponse is the best choice.
  3. AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
  4. Benchmark Email: With their Free service for up to 2,000 contacts, Benchmark is the best free email marketing service provider.  And it has plenty of power features too.
  5. iContact: A well-priced service for a good set of features.  If you want intelligent sending and a strong CRM, look at GetResponse.
Value RatingsSendX Email ServiceGet Response Email Marketing ServiceAWeber Email Marketing ServiceBenchmark EmailConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesiContact Email Marketing ServiceOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Free-TierNoNoNoYesNoNoYesNoNoNo6K/m - $09K/m - $0
500$7.49$15$19$13$17$25$15$9$30$7930K/m - $9.6540K/m - $25
2,500$15$25$29$30$38$49$50$39$50$14760K/m - $18.9560K/m - $39
10,000$39$65$69$76$81$119$99$111$110$297150K/m - $69120K/m - $67
25,000$112$145$149$144$191$166$219$179$199$497450K/m - $230350K/m - $173
50,0000$172$250$392$237$295$316$299$239$379$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.690.740.81111.110.672.97NANA
Visit SendX ServicesVisit GetResponseVisit AWeber ServicesVisit BenchmarkVisit ConstantContactVisit ConvertKitVisit MailchimpVisit ActiveCampaignVisit iContact ServicesVisit OntraportVisit MailJet ServicesVisit SendinBlue

Table 2: Value for money ratings, price model, cost per contacts comparison

[Related Article: Top 5 Cheapest Email Marketing Services]

When it comes to pricing, SendX is the leader.  They are actually the lowest cost service provider in 4 of the 5 categories, meaning if you have, or plan to have more than 500 contacts, then SendX is the best choice.

Unlike most email service providers, SendX does not offer complicated tiers of service.  There is simply one service & price, and this includes:

  • Email Marketing Automation
  • Unlimited Email Sends
  • Segmentation, Tagging, Autoresponders, Drip Campaigns
  • Signup Forms, Email Templates & Stock Photos
  • Geo-location Timezone Delivery
  • Smart Delivery Based On User Open Patterns
  • 1-Click Unopen Resends
  • Multi-User Roles & Teams
  • Free Migrations Service and much more.

Things to Know About SendXs Pricing

What I like about the SendX pricing model is that it is simple and transparent.  There are no hidden charges, and they will even migrate you from another service provider free of charge; this is impressive.

SendX: Ranks 1st for Core Email Marketing Features & Autoresponders

  1. GetResponse: Winner –  With a complete set of email marketing features, what separates GetResponse is the Perfect Timing and Time Travel deliverability of email; this guarantees the email will arrive at the right time for the individual contact.
  2. SendX: Winner –  The lowest-cost email marketing software also has better core features than its competition, including time zone and perfect time delivery.  With excellent analytics, A/B testing, and good automation, SendX is a great choice.
  3. ActiveCampaign: A great feature set, excellent visual customer experience automation engine. However, it lacks forms, email templates, licensed images, and time zone-specific delivery.
  4. Ontraport: With a huge selection of templates, forms, images, and excellent automation, the feature set is nearly complete.  The only things missing are time zone delivery and customer-specific send times.
  5. AWeber: Simple & Reliable Email Marketing & Automation with Excellent Customer Services
Primary Features eMailGet Response Email Marketing ServiceSendX Email ServiceActive Campaign Email ServicesOntraport Email & CRM ServicesMailchimp Email ServiceSendinBlue Email ServiceAWeber Email Marketing ServiceConvertKit Email & Sales ServicesBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email Service
eMail Templates
eMail Images
Email Forms
Drag & Drop
Tagging & Segmentation
Intelligent Timing Delivery
Time Zone Delivery
Email Analytics
Power Analytics
A/B Testing
SPAM Scoring
Visit the VendorVisit GetResponseVisit SendX ServicesVisit ActiveCampaignVisit OntraportVisit MailchimpVisit SendinBlueVisit AWeber ServicesVisit ConvertKitVisit BenchmarkVisit iContact ServicesVisit ConstantContactVisit MailJet Services

Table 3: Most Complete Set of Core Email Marketing Features

Like all of the services reviewed, SendX offers a selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns.  The email design process is also fully drag-and-drop, making crafting your message a breeze.

In fact, SendX has a collection of 50+ high converting newsletter templates and impressive 1/2 million licensed images, the most of any other provider.  This will ensure your emails will look professional and unique.

SendX Service Overview Video

SendX Key Features

SendX Key Product Features
SendX Key Product Features

SendX Email Capture Forms

SendX also has a solid collection of predesigned email capture forms that are fully customizable using a drag and drop interface. They also have a plugin for WordPress and Medium or a javascript embed code option.

I created a popup form in just a few minutes using the intuitive wizard, guiding you through the process.  The forms application is more powerful than all the others I have tested.

SendX Powerful Form Design
SendX Powerful Form Design Including User Personalization & Even Animated Emoji’s

The ability to endlessly customize the forms is what separates it from the crowd.  Every type of form is supported, including a bar form, full pages, slider, and exit intent.  Believe it or not, the email marketing services providers rarely include exit-intent forms, but SendX includes them at no extra cost.

Powerful Form Actions With SendX
Powerful Form Actions With SendX

Most impressively of all, you can even customize your forms based on what the contact has already done in the past.  This means if they are a repeat visitor to your site, a member, or even a customer who has already purchased a product, you can tailor a specific contextual message just for them.

Marketing Automation

Most software providers offer Autoresponders, Email Sequencing/ Drip Campaigns, Customer Tagging, and Segmentation.  SendX provides all of these services included in the price.  The automation is based on the IF-THIS-THEN-THAT model and is simple to use.

I like the bulk action automation options, which allow you to automate tedious list maintenance; for example, if a contact unsubscribes, you can automatically remove them from lists and delete their contact information.

SendX Reporting & Analytics

SendX has a great set of reporting and analytics.  You will have the ability to analyze and improve your campaigns with reporting that allows you to compare open rates, undeliverable, unsubscribe clicks over time, and more.  You can also seamlessly segment your list based on the responses or actions against your email.

Geo-Visualization With SendX – Screenshot

SendX Reporting With Geo Overlay
SendX Reporting With Geo Overlay

Reporting List Growth & Clicks Over Time With SendX – Screenshot

SendX Analytics Reporting Over Time
SendX Analytics Reporting Over Time

Viewing Contacts By Device Type With SendX – Screenshot

SendX Reporting Client Devices
SendX Reporting Client Devices


[Related Post – Compare All Email Marketing Services Side By Side]

Of course, you can also see list growth, unsubscribes, and even social shares.  Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included in the service.

Visit SendX for a Free 14 Day Trial


Advanced Email Features

SendX Smart Send – Machine Learning?

We see a powerful trend in the industry towards machine learning to improve email services.  Take, for example, the excellent new innovations by SendX, enabling you to target each individual contact with an email delivered at the usual time they open emails. If your contact reads their emails at 6:30 am on weekdays, the email will be delivered then. Hence, it is at the top of the inbox. You can also deliver the email at, for example, 9 am in every timezone.

SendX Smart Send - Delivering Email At The Right Time
SendX Smart Send – Delivering Email At The Right Time

So, SendX is providing innovative uses of A.I. and machine learning, all at the industry’s best price point.

Surprisingly, not all email newsletter providers offer this service.  To view the other vendors offering this service, check out our Email Service Master Comparison Table.

Dedicated I.P. For Sends

SendX also offers you the option to use a specific I.P. address for the SMTP server of your choice; this is a very nice feature that can help with deliverability rates if you currently have an issue with your domain’s reputation.

Click Heatmap For Email & Landing Pages

In addition to the already solid set of features is the ability to visualize what links in any given email are clicked the most.  The Click heatmap is very valuable, and when used in conjunction with A/B testing, it can improve your email campaigns’ effectiveness.

SendX Email Click Heatmaps
SendX Email Click Heatmaps

One-Click Unopened Resends

The simple approach to design and functionality adopted by SendX means you can easily resend an email to contacts who did not open the original email by changing the title/subject line and resubmitting.

SendX’s Features for Enterprise & Ecommerce

SendX clearly does not aim at enterprise customers or tries to replace a fully-fledged Customer Relationship Management (CRM) system. Most email marketers do not really need this level of functionality. So if you are part of a larger team that needs CRM, you will want to consider GetResponse or Ontraport.  GetResponse has a great price point and a complete set of features.

Multiple User Accounts & Collaboration

SendX does, however, allow you to host multiple accounts to enable better workflow and collaboration in the marketing department.  You can add different accounts with different permissions.  Permissions are simple; you either have administrator or contributor privileges.

Integrations To Enterprise Email Services

SendX has also done its homework by providing a set of native integrations to email services that corporations are likely to use.  The integrations cover:

  • Amazon AWS SES
  • Twilio Send Grid
  • Mailgun
  • PostMark
  • Gmail
  • Office 365

SendX Integrations

SendX does not have native payment processors or eCommerce functionality like GetResponse, but it does have a set of powerful integrations that enable this functionality.

SendX’s strategy is not to build a completely integrated solution themselves but to build integrations to a select group of 3rd parties.  In addition to that, they have a Zapier integration, which enables another 1,500 services.  So you can rest assured all the usual payment processors and eCommerce services are covered, including:

  • Paypal – Payments
  • Stripe – Payments
  • Shopify – eCommerce
  • Samcart – eCommerce
  • WooCommerce – eCommerce
  • PipeDrive – CRM
  • DEMIO – Webinars
  • ClickFunnels – Landing Pages
  • WordPress – Web Hosting
  • Medium – Collect Subscribers via Medium Articles
  • Zapier – Offering 1,000’s more integrations.

Security & Certifications

At this stage in the development of the internet, cybersecurity is of utmost importance.  High-profile data leaks and hacks result in large fines to businesses that do not adequately protect their customer’s data.

Email Service Provider Security Compliance Table

GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield

Ease of Use & Customer Ratings

Using as many independent sources as possible, we have rated the services provided.

Our rating on ease of use and design☆☆☆☆☆
Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings.N/A
Customer Twitter Sentiment Index☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, Email
Support Times24/7
Response TimeImmediate
Average Ratings of Support Times, Response Times & Accessibility☆☆☆☆☆


SendX scores highly in customer service and customer satisfaction.  Whatever problem you may be facing, the talented and passionate support team is available instantly, the support service is easy to navigate and use.  I asked a question on the website via the chatbot and was then immediately transferred to a human, who helped me out and offered me a free phone consultation.

Free Migration Service

Finally, the icing on the cake is that SendX will migrate you from your current email newsletter service provider to SendX for free.  One of the biggest problems is that when you have built your contact lists, funnels, and automation with one company, the thought of moving to another provider is a headache of cost and effort.  The fact that SendX provides this as a courtesy is impressive.

SendX Review Summary

SendX’s focus on email deliverability, customer service, and marketing automation, all at the best price point, makes it a solid choice for startups & small to medium businesses.  Packed full of great features like one-click resend to unopened and automated geo-targeted timezone deliverability and best open time deliverability make it a worthy winner.

Visit SendX for a Free 14 Day Trial

[Related Post – Compare All Email Marketing Services Side By Side]

SendX Email Marketing – Full Features Data Sheet

Email Service ProviderSendX Email Service
Value for Money☆☆☆☆☆
Ease of Use☆☆☆☆☆
Client Satisfaction☆☆☆☆☆
Total Stars27
Price ModelContact
Free OptionNo
500 Contacts$7.49
2,500 Contacts$15
10,000 Contacts$39
25,000 Contacts$112
50,0000 Contacts$172
Unlimited Contacts$2,999
Cost per Contact (cents)0.39
Primary Features eMail
eMail Templates
eMail Images
Email Form Templates
Drag & Drop Email Design
Marketing Automation
Individual Customer Automation
Customer Tagging & Segmentation
Intelligent Timing Delivery
Time Travel (Global 9am Delivery)
Basic Email Analytics
Powerful Email Analytics
A/B Testing
SPAM Scoring
Advanced Features
Webinar Integration
Hosting Webinar & Recording
Email from RSS Feeds
SMS Marketing
Automatic Product Recommendations
Site Chat CRM Integration
Membership Site Service
Team / Enterprise Functions
Multiple User Accounts
Sales Team Lead Distribution
Salesforce Service Integration
Primary Features Funnels
Sales/Lead Funnels
Landing Pages
Exit Popups
Primary Features Sales & Payments
eCommerce Integrations
Full Payment Gateways
Abandoned Cart Integration
Win Back / Bounce Back
Payment Mgt
Discount Coupons
Referral Program Mgt
CRM & Remarketing
CRM & Deal Management
Cross Platform Journey Tracking
Activity Scoring
3rd Party Integrations9
Zapier App Integration
Security & Certifications
GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield
Ease of Use☆☆☆☆☆
Customer Satisfaction-
Customer Twitter Sentiment☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, Email
Support Times24/7
Response TimeImmediate
Customer Support☆☆☆☆☆
Visit the VendorVisit SendX Services
SendX Email Marketing Features - Full Data Sheet

How We Rated the Service

Email Service Provider RatingsPrice Monthly (15-20% Discounts on Yearly Payments)
Value for MoneyPrice Rating. Price Per 10,000 contacts
FeaturesHow Complete is the Toolset
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Ease of UseOur rating on ease of use and design
Client SatisfactionUsing Twitter Customer Sentiment: we rated the tweets about the service.
SupportAverage Ratings of Support Times, Response Times & Accessibility
Price ModelEntry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts
Primary Features eMail
Email TemplatesIs there a broad selection of predesigned email templates?
Email ImagesAre images for emails available for free?
Email Form TemplatesPredesigned website ready templates for capturing new subscribers
Drag & Drop Email DesignEasily design great looking emails without HTML code
AutorespondersAre timed and action-driven autoresponders available?
Marketing AutomationAbility to automate sequences of emails to customers
Individual Customer AutomationAutomation to tailor and personalize email content
Customer Tagging & SegmentationAbility to Tag, Segment & retarget customers by their actions, locations, time zones
Intelligent Timing DeliveryService optimizes send times based on when the customer previously opened emails.
Time Travel (Global 9 am Delivery)The ability to target a specific time globally, e.g., delivery occurs at 9 am according to contacts time zone.
Basic Email AnalyticsReporting to allow reporting on list size, growth, open rates, bounce rates, etc.
Powerful Email AnalyticsAbility to see globally and individually the customer journey, actions, onsite and in email
A/B TestingMultiple sends with different content to test success rate
SPAM ScoringDoes the service check your content to make sure your messages are not flagged as SPAM?
Advanced Features
Webinar IntegrationIntegrations Available for 3rd Party Webinar Services
Hosting Webinar & RecordingFull Webinar Hosting, Recording & Storage Service
Email from RSS FeedsCan you generate automatic emails from your website RSS feed?
SMS MarketingCan you send SMS messages and sequence and auto-respond?
Automatic Product RecommendationsAbility to insert product recommendations into emails – great for eCommerce businesses
Facebook RetargetingThe ability to retarget potential customer on Facebook after they visit your website or signup to your list
Site Chat CRM IntegrationIntegrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing
Membership Site ServiceDoes the provider offer site membership user management services
Team / Enterprise Functions
Multiple User AccountsAdding multiple user or sub-user accounts so that you can collaborate with your team
Sales Team Lead DistributionSales team workflow to distribute contact and sales lead capture.
Salesforce Service Integration
Primary Features Funnels
Surveys/PollsIs there an integrated survey & customer polling service included in the price?
Sales/Lead FunnelsAbility to visualize sales funnels and the customer journey through the pipeline
Landing PagesHosted pending pages integrated into your marketing automation
Exit PopupsAdvanced exit popup for your website available
Primary Features Sales & Payments
eCommerce IntegrationsNative full suite eCommerce integrations available
Full Payment GatewaysDoes the provider offer full turnkey payment gateways integrated into the service?
Abandoned Cart IntegrationAbility to follow up with customers who did not complete a purchase
Win Back / Bounce BackAn effective solution for launching customer win-back campaigns
Payment Mgt
Discount CouponsIntegrated discount or promotional coupon service-connected to payment gateways
Referral Program MgtCan you manage your own referral/affiliate program through the service – normally an expensive 3rd party service?
CRM & Remarketing
CRM & Deal ManagementIs there an effective customer contact and relationship management system available?
Cross-Platform Journey TrackingThe ability to track customers activities across different platforms, Website, Facebook, Email, SMS
Activity ScoringFunctionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring
3rd Party IntegrationsHow many are 3rd party integrations available through the platform?
Zapier App IntegrationZapier provides over 1500 integrations. Is Zapier available with this provider?
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Security & Certifications
GDPR CompliantCompliant to the E.U. General Data Protection Regulations
SSL TLS EncryptionThe site uses strong encryption
EU-US Privacy ShieldCertified under the EU-US Privacy Shield.
Ease of UseOur rating on ease of use and design
Customer SatisfactionUsing the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available.
Customer Twitter SentimentUsing, we rated the tweets about the service.
Customer SupportSupport (Chat, Email, Phone)
Support Times
Response Time
Average Ratings of Support Times, Response Times & Accessibility


Barry's 25 years of experience with Silicon Valley Corporations such as IBM, Compaq, Hewlett Packard, Hewlett Packard Enterprise & DXC Technology enables him to share his knowledge of succeeding in today's professional corporate environments and develop a great work life for yourself.

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