Ontraport Review Ratings
Overall
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Pricing
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Features
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Email Deliverability
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Ease of Use
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Client Satisfaction
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Customer Support
User Ratings - Click Stars to Vote
( votes)Review Summary
Ontraport may be the giant you have never heard about. Established in 2006 and offering the single most well-rounded solution for growing your business. Providing a full CRM, BPA, a complete Email Marketing & Automation Service, Landing Pages, and even payment gateway services, this is already a great package. Add to that, Membership Site management and a completely automated Partner Management solution, and you have a worthy review winner.
Ontraport: Best for Medium to Large Companies & High Growth Start-Ups, Ontraport Has Almost Everything Your Enterprise Will Need.
Ontraport is the complete CRM & email marketing solution that becomes especially cost-effective for enterprises with large contact lists of more than 50,000 subscribers.
Ontraport is simply one of the best email marketing services around with a set of fully integrated CRM & eCommerce services that will grow your business.
Ontraport Review Summary | Likes | Dislikes |
★ Best In Class Pricing For Large Clients | ✘ Pricey for Startups | |
★ Excellent Email Deliverability | ||
★ Full Suite of CRM Features | ||
★ Complete eCommerce Solutions | ||
Visit Ontraport | ★ Fully Integrated Landing Pages & Payment Gateways | |
★ Dedicated Line To Account Manager |
The Review Process
We have tested 30 of the most popular email marketing software vendors out of a list of over 100. We have compared over 80 key features and benefits to be able to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing. For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page.
Ontraport Pricing
There are two types of pricing models in the email marketing industry.
- Per Contact Pricing means you are charged for storage of a number of contacts; this model usually includes unlimited email sends.
- Per Email Pricing – this model usually means that you can have an unlimited number of contacts, but you pay per thousand email sends.
Most email marketing vendors also offer multiple tiers of service, a basic tier providing email messaging, autoresponders, and segmentation. More advanced tiers usually provide more in-depth services such as email marketing automation, Customer Relationship Management (CRM), Sales Funnels, Payment Gateways, and landing pages.
When it comes to pricing, Ontraport is clearly targeting fast-growing businesses and medium to large enterprises. Below you can see that Ontraport currently offers one of the lowest price points, and interestingly offers the broadest most integrated set of services for all business needs.
Important Points On Ontraport Pricing
- Ontraport seems expensive at first, especially for companies that only need simple & cheap email marketing services, such as SendX or AWeber.
- The pricing model’s Plus, Pro & Enterprise unlock a serious amount of features and powerful automation.
- If you are experiencing rapid growth in your business, you may want to pay a little more upfront with Ontraport, so you will not need to migrate to this full-service marketing machine later.
- Ontraport has only two serious rivals for a fully integrated Email Marketing & CRM system, GetResponse & ActiveCampaign. If you compare the full-service enterprise tier for over 10,000 contacts, Ontraport is at least 30% to 50% cheaper.
Ontraport – The Best Enterprise Tier Pricing
Monthly Contract Pricing | ![]() | ![]() | ![]() |
Enterprise Tier – 10K Contacts | $297 | $499 | $1,199 |
Enterprise Tier – 50K Contacts | $597 | Negotiation | $1,199 |
Enterprise Tier – 100K Contacts | $697 | Negotiation | $1,199 |
View the Ontraport pricing page to view the tiers of service for yourself.
Competitor Pricing Table – Basic Service Tiers
These are the prices for the basic plans of the service providers, which generally include:
- Email Marketing
- Autoresponders
- Automation Templates
- Forms & Surveys
- Tagging & Segmentation
Value Ratings | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Value | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ |
Model | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | ||
Free-Tier | No | No | Yes | No | No | No | Yes | No | No | No | 6K/m - $0 | 9K/m - $0 |
#Contacts | ||||||||||||
500 | $7.49 | $15 | $13 | $19 | $17 | $25 | $15 | $9 | $30 | $79 | 30K/m - $9.65 | 40K/m - $25 |
2,500 | $15 | $25 | $30 | $29 | $38 | $49 | $50 | $39 | $50 | $147 | 60K/m - $18.95 | 60K/m - $39 |
10,000 | $39 | $65 | $76 | $69 | $81 | $119 | $99 | $111 | $110 | $297 | 150K/m - $69 | 120K/m - $67 |
25,000 | $112 | $145 | $144 | $149 | $191 | $166 | $219 | $179 | $199 | $497 | 450K/m - $230 | 350K/m - $173 |
50,0000 | $172 | $250 | $237 | $392 | $295 | $316 | $299 | $239 | $379 | $599=< 125K | ||
Unlimited | $2,999 | $99 per extra 100K | ||||||||||
Cost per Contact (cents) | 0.39 | 0.65 | 0.74 | 0.69 | 0.81 | 1 | 1 | 1.11 | 0.67 | 2.97 | NA | NA |
Visit SendX Services | Visit GetResponse | Visit Benchmark | Visit AWeber Services | Visit ConstantContact | Visit ConvertKit | Visit Mailchimp | Visit ActiveCampaign | Visit iContact Services | Visit Ontraport | Visit MailJet Services | Visit SendinBlue |
At industry-leading low price points on Enterprise Tier Services, Ontraport offers more features than nearly every other competitor, which means a great deal for you at 10,000 contacts or more.
Ontraport Email Marketing & Automation Features
Out of all the email marketing companies we tested, Ontraport offers the fullest suite of email marketing and automation features.
Like all of the services reviewed, they offer a huge selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns. The email design process is also fully drag-and-drop, making crafting your message a breeze.
Also included are predesigned and highly customizable email capture forms for your website.
All software providers offer Autoresponders, Email Sequencing, Customer Tagging, and Segmentation. What separates Ontraport is the ease of implementation and the levels of automation available. The video below will give you a good idea of how easy this process is.
Ontraport Email Marketing Automation Tour Video
Reporting & Analytics
Again, Ontraport leads the way in basic and advanced reporting and analytics. You will have the ability to analyze and improve your campaigns with reporting that allows you to compare desktop versus mobile, regional performance, or even global performance. The Ontraport Metrics Dashboard is highly configurable to report on the key performance metrics (KPI’s) important to your business.
Ontraport Metrics Video


Watch this video on YouTube
[Related Post – Compare All Email Marketing Services Side By Side]
Of course, you can also see list growth, unsubscribes, and even social shares. Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included even with the Basic starter package.
Advanced Features
In terms of advanced features, Ontraport is the only service that offers both 3rd party Webinar Integration but, most importantly, a fully integrated Webinar Service. Webinars are an excellent way to engage your clients and share the advantages of your products and services, so having a fully integrated Webinar Service will have the following benefits:
- Saving Money – Webinar Services can be quite expensive depending on your needs; Ontraport will also record, store, and enable the streaming of your recorded webinars in the future.
- Saving Time – You are able to schedule the webinar quickly and target your audience based on your existing contacts, and then Ontraport will take care of the launch, reminders, and followups.
- Improved Communication Process – Finally, all the actions form your attendees will be tracked in your CRM and analytics so you can initiate further activities.
With the Enterprise service tier, you can host webinars for up to 500 people.
Time Zone Specific Delivery
If you operate a business that spans multiple timezones, then this feature is perfect for you. Suppose you have a special offer that runs from 9 am to 5 pm on a specific day, you can use the Time Travel Feature you time your email’s arrival for exactly 9 am on that day in their timezone.
SMS Messaging Integration
This service has SMS integration, and interestingly only 4 out of our 11 services tested offer an SMS service. SMS is a great way to remind your customers of time-critical actions, for example, confirming a table reservation, or reminding a client of their webinar reservation.
Postcard Marketing & Delivery
Interestingly Ontraport also offers a fully integrated postcard service. Nothing impresses a customer more than a postcard to say thank you, or wish them a happy birthday.
Surprisingly, not all email newsletter providers offer this service. To view the other vendors offering this service, check out our Email Service Master Comparison Table.
Ontraport Email Marketing Outreach Campaigns

Site Chat – The Only Thing Missing
Out of all tests, only three software vendors offer a fully integrated site chat function, Ontraport is not one of them. An integrated chat function helps to complete the picture of communications. Imagine, for example, that a customer visits your website, they ask a question via chat to your helpdesk. Then later, they signup to your email list and again via your website have a conversation with the support team. All of these interactions will be captured and will ultimately feed into the customer journey reporting and the Customer Relationship Management (CRM) system. As you will read below, you can even automatically assign a customer a score to be able to assess their interest in a specific product or service.
Membership Site Integration
Of all the research we have done, Ontraport is the only vendor to offer integrated membership site management. This is a very important feature if you offer a subscription-based service. Whether it is a content-driven or service driven product, an integrated method for linking your website’s services to continued membership payment subscription renewals can be a costly headache without an integrated service.
Enterprise Functions
Here we take a look at the functionality available for larger companies, specifically those with a dedicated salesforce and multiple roles within the marketing department.
Multiple User Accounts
For a multi-person marketing team, the ability to be able to collaborate on campaigns and assign roles to different employees is critical. Multiple accounts are covered here in an elegant way enabling both internal employees and even external freelancers the right permissions to complete their tasks. Each new user will cost an additional $47 per month.
Business Process Automation
This $47/m may sound a little expensive, but not when you understand that multiple users unlock powerful Business Process Automation (BPA). You can use it to automate any collaboration, not just in the marketing department but in any part of your business, for example, talent acquisition or purchasing.
Sales Lead Team Workflow
Having the ability to assign hot prospects to members of the sales team is important for businesses that need personal contact with the customer; this is exactly what is enables with the sales lead team workflow services. Efficiency within sales is key to be able to grow sales and keep costs down.
Salesforce Integration
SalesForce.com is the industry leader when it comes to CRM, so being able to integrate your marketing department’s contact list to the Salesforce ecosystem can be critical for enterprise customers. Ontraport has developed its own integrated service to enable the seamless passage of customer data, messaging, collaboration, and messaging between the services.
Primary Features: Sales & Payments
The key to being able to automate the sales funnel shown in the previous section is to have the ability to integrate the landing pages into the process. Many small businesses using WordPress, for example, will struggle to structure and host high-quality landing pages. The challenge is getting your website to communicate with PayPal, Stripe, or Square. If you have a reoccurring payment model, for example, a membership program, this is close to impossible to manage by yourself.
Not only does Ontraport offer a fully integrated landing page and payment processing service, but they also have integrated abandoned cart follow-ups, and effective customer Win Back automation. This is an impressive collection of integrated services, which means you do not have to worry about using 3rd party integrators or solutions to try to automate your workflow. This is as beneficial for SMB’s as it is for enterprise businesses.
Generating Your Own Salesforce – Partner Program
Ontraport is the only marketing automation company in our extensive research that offers an integrated partner management program.
Consider this, you have a great product, but you do not have the budget to fund a salesforce, or even more importantly, you want to be able to scale a workforce quickly and efficiently. This is where Affiliate Marketing or a Partner Program excels. You offer a fixed or recurring revenue stream to other businesses to promote your product, e.g., $50 per sale.
Implementing this by yourself is a seriously difficult challenge, tracking sales, payments, returns, it can quickly become a nightmare. There are many companies out there that will offer this as a service, but believe me, they are expensive.
Ontraport solves this problem by offering a turnkey solution to partner management. The best thing about it is it is all included in the price, no extra charge. Watch the Partner Program video to learn more.
Ontraport Partner & Affiliate Management


Watch this video on YouTube
Customer Relationship Mgt (CRM) & Remarketing
As mentioned previously, the CRM integration enables the whole service to integrate seamlessly. Many email marketing companies claim to have a great CRM service, but only a few offer a lead rating system and cross-platform customer tracing.
Ontraport CRM Overview Video


Watch this video on YouTube
SalesForce Automation – Lead Scoring & Journey Reporting


Consider this example, a customer sees your Facebook advert and takes action to visit your website for further information. They click around your lead pages, looking for further information on a product. Then later, they signup to your email list and then send an email to the support team. All of these interactions will be captured and reported in the Customer Relationship Management (CRM) system. This appears to be a very interested and active customer. Based on the Scoring System rules you create, you can flag a customer as a hot prospect and assign the task to a member of the sales team to reach out to them.
This exemplifies the cross-platform journey of a potential customer and enables you to reach out to hot prospects for a sale.
SalesForce Automation


Watch this video on YouTube
Security & Certifications
At this stage in the development of the internet, cybersecurity is of utmost importance. High profile data leaks and hacks are resulting in large fines to businesses that do not adequately protect their customer’s data.
Email Service Provider Security Compliance Table
GDPR Compliant | ✔ |
SSL TLS Encryption | ✔ |
EU-US Privacy Shield | ✔ |
Ease of Use & Customer Ratings
Using as many independent sources as possible, we have rated the services provided.
Our rating on ease of use and design | ☆☆☆☆☆ |
Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. | ☆☆☆☆ |
Customer Twitter Sentiment Index | ☆☆☆☆☆ |
Support (Chat, Email, Phone) | Chat, Email |
Support Times | 12/7 |
Response Time | Immediate |
Average Ratings of Support Times, Response Times & Accessibility | ☆☆☆☆ |
Ontraport scores highly in both ease of use and their modern approach to design. Despite the vast and powerful array of features and functions, the service is easy to navigate and use.
Ontraport Review Summary
Ontraport may be the giant you have never heard about. But they were established in 2006 and offer the single most well-rounded solution for growing your business. Offering a full CRM, BPA, a complete Email Marketing & Automation Service, Landing Pages, and even payment gateway services, this is already a great package. Add to that, Membership Site management and a completely automated Partner Management solution, and you have a worthy review winner.
[Related Post – Compare All Email Marketing Services Side By Side]
Ontraport Email Marketing – Full Features Data Sheet
Email Service Provider | ![]() ![]() |
---|---|
Value for Money | ☆☆☆☆☆ |
Features | ☆☆☆☆☆ |
Deliverability | ☆☆☆☆☆ |
Ease of Use | ☆☆☆☆ |
Client Satisfaction | ☆☆☆☆☆ |
Support | ☆☆☆☆ |
Total Stars | 28 |
Price Model | Contact |
Free Option | No |
500 Contacts | $79 |
2,500 Contacts | $147 |
10,000 Contacts | $297 |
25,000 Contacts | $497 |
50,0000 Contacts | $599=< 125K |
Unlimited Contacts | $99 per extra 100K |
Cost per Contact (cents) | 2.97 |
Primary Features eMail | |
eMail Templates | ✔ |
eMail Images | ✔ |
Email Form Templates | ✔ |
Drag & Drop Email Design | ✔ |
Autoresponders | ✔ |
Marketing Automation | ✔ |
Individual Customer Automation | ✔ |
Customer Tagging & Segmentation | ✔ |
Intelligent Timing Delivery | |
Time Travel (Global 9am Delivery) | |
Basic Email Analytics | ✔ |
Powerful Email Analytics | ✔ |
A/B Testing | ✔ |
SPAM Scoring | ✔ |
Advanced Features | |
Webinar Integration | ✔ |
Hosting Webinar & Recording | ✔ |
Email from RSS Feeds | |
SMS Marketing | ✔ |
Postcard Mailing | ✔ |
Automatic Product Recommendations | ✔ |
Site Chat CRM Integration | |
Membership Site Service | ✔ |
Team / Enterprise Functions | |
Multiple User Accounts | ✔ |
Sales Team Lead Distribution | ✔ |
Salesforce Service Integration | ✔ (i) |
Primary Features Funnels | |
Surveys/Polls | |
Sales/Lead Funnels | ✔ |
Landing Pages | ✔ |
Exit Popups | |
Primary Features Sales & Payments | |
eCommerce Integrations | ✔ |
Full Payment Gateways | ✔ |
Abandoned Cart Integration | ✔ |
Win Back / Bounce Back | ✔ |
Payment Mgt | ✔ |
Discount Coupons | ✔ |
Referral Program Mgt | ✔ |
CRM & Remarketing | |
CRM & Deal Management | ✔ |
Cross Platform Journey Tracking | ✔ |
Activity Scoring | ✔ |
Integrations | |
3rd Party Integrations | 103+ |
Zapier App Integration | ✔ |
Deliverability | ☆☆☆☆ |
Security & Certifications | |
GDPR Compliant | ✔ |
SSL TLS Encryption | ✔ |
EU-US Privacy Shield | ✔ |
Ease of Use | ☆☆☆☆ |
Customer Satisfaction | ☆☆☆☆ |
Customer Twitter Sentiment | ☆☆☆☆☆ |
Support (Chat, Email, Phone) | Chat, Email |
Support Times | 12/7 |
Response Time | Immediate |
Customer Support | ☆☆☆☆ |
Visit the Vendor | Visit Ontraport |
How We Rated the Service
Email Service Provider Ratings | Price Monthly (15-20% Discounts on Yearly Payments) |
Value for Money | Price Rating. Price Per 10,000 contacts |
Features | How Complete is the Toolset |
Deliverability | Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources. |
Ease of Use | Our rating on ease of use and design |
Client Satisfaction | Using Twitter Customer Sentiment: https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service |
Support | Average Ratings of Support Times, Response Times & Accessibility |
Price Model | Entry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts |
Primary Features eMail | |
Email Templates | Is there a broad selection of predesigned email templates? |
Email Images | Are images for emails available for free? |
Email Form Templates | Predesigned website ready templates for capturing new subscribers |
Drag & Drop Email Design | Easily design great looking emails without HTML code |
Autoresponders | Are timed and action-driven autoresponders available? |
Marketing Automation | Ability to automate sequences of emails to customers |
Individual Customer Automation | Automation to tailor and personalize email content |
Customer Tagging & Segmentation | Ability to Tag, Segment & retarget customers by their actions, locations, time zones |
Intelligent Timing Delivery | Service optimizes send times based on when the customer previously opened emails |
Time Travel (Global 9 am Delivery) | The ability to target a specific time globally e.g. delivery occurs at 9 am according to contacts time zone. |
Basic Email Analytics | Reporting to allow reporting on list size, growth, open rates, bounce rates, etc. |
Powerful Email Analytics | Ability to see globally and individually the customer journey, actions, onsite and in email |
A/B Testing | Multiple sends with different content to test success rate |
SPAM Scoring | Does the service check your content to make sure your messages are not flagged as SPAM |
Advanced Features | |
Webinar Integration | Integrations Available for 3rd Party Webinar Services |
Hosting Webinar & Recording | Full Webinar Hosting, Recording & Storage Service |
Email from RSS Feeds | Can you generate automatic emails from your website RSS feed? |
SMS Marketing | Can you send SMS messages and sequence and auto-respond? |
Automatic Product Recommendations | Ability to insert product recommendations into emails – great for eCommerce businesses |
Facebook Retargeting | The ability to retarget potential customer on Facebook after they visit your website or signup to your list |
Site Chat CRM Integration | Integrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing |
Membership Site Service | Does the provider offer site membership user management services |
Team / Enterprise Functions | |
Multiple User Accounts | Adding multiple user or sub-user accounts so that you can collaborate with your team |
Sales Team Lead Distribution | Sales team workflow to distribute contact and sales lead capture. |
Salesforce Service Integration | |
Primary Features Funnels | |
Surveys/Polls | Is there an integrated survey & customer polling service included in the price? |
Sales/Lead Funnels | Ability to visualize sales funnels and the customer journey through the pipeline |
Landing Pages | Hosted pending pages integrated into your marketing automation |
Exit Popups | Advanced exit popup for your website available |
Primary Features Sales & Payments | |
eCommerce Integrations | Native full suite eCommerce integrations available |
Full Payment Gateways | Does the provider offer full turnkey payment gateways integrated into service? |
Abandoned Cart Integration | Ability to follow up with customers who did not complete a purchase |
Win Back / Bounce Back | An effective solution for launching customer win-back campaigns |
Payment Mgt | |
Discount Coupons | Integrated discount or promotional coupon service connected to payment gateways |
Referral Program Mgt | Can you manage your own referral/affiliate program through the service – normally an expensive 3rd party service? |
CRM & Remarketing | |
CRM & Deal Management | Is there an effective customer contact and relationship management system available? |
Cross-Platform Journey Tracking | The ability to track customers activities across difference platforms, Website, Facebook, Email, SMS |
Activity Scoring | Functionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring |
Integrations | |
3rd Party Integrations | How many 3rd party integrations are available through the platform? |
Zapier App Integration | Zapier provides over 1500 integrations, is Zapier available with this provider? |
Deliverability | Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources. |
Security & Certifications | |
GDPR Compliant | Compliant to the EU General Data Protection Regulations |
SSL TLS Encryption | The site uses strong encryption |
EU-US Privacy Shield | Certified under the EU-US Privacy Shield. |
Ease of Use | Our rating on ease of use and design |
Customer Satisfaction | Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available |
Customer Twitter Sentiment | Using https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service |
Customer Support | Support (Chat, Email, Phone) |
Support Times | |
Response Time | |
Average Ratings of Support Times, Response Times & Accessibility |