GetResponse Review: Leading on Innovation & Price?

GetResponse Review Shows Great Pricing, Leading CRM, eCommerce, Automation & Sales Funnels That Grow With Your Business. We Rate It vs. The Competition

This GetResponse review shows great pricing, leading CRM, eCommerce, automation, and sales funnels that grow with your business or following. I recommend Getresponse for startups and fast-growing businesses. Getresponse will also scale up to meet multi-channel enterprise demands with superior workflow & automation.Β 

GetResponse Review Rating

GetResponse Rating 4.8/5.0
πŸ’Έ Pricing β˜…β˜…β˜…β˜…β˜…
⚑ Features β˜…β˜…β˜…β˜…β˜…
πŸ“§ Email Deliverability β˜…β˜…β˜…β˜…βœ©
πŸ–± Ease of Use β˜…β˜…β˜…β˜…β˜…
πŸ‘©β€β€οΈβ€πŸ‘© Client Satisfaction β˜…β˜…β˜…β˜…β˜…
☎ Customer Support β˜…β˜…β˜…β˜…β˜…

GetResponse Review Summary

This GetResponse review declares GetResponse winner for best email marketing software, combining a free service and fantastic entry-level pricing with a set of powerful CRM, automation & eCommerce tools that will grow with your business.

GetResponse offers fully integrated email services with practically every feature you can imagine. Surprisingly they can compete effectively at both ends of the price spectrum, offering industry-leading low prices for Startups and SMBs offering a full spectrum Pro service for Enterprise customers. Whichever tier of service you choose, you can be sure GetResponse will grow with your business.

GetResponse Review: Features

⚑ Features CRM, BPA, eCommerce
πŸ† Unique Features End to End Integrated Automation
🎯 Best for SMB’s to Large Business
β™² Subscription Monthly
πŸ’° Price $15-$145/mo
βœ‚ Discount/Trial Free Trial
🌎 Region Global

GetResponse Pros

Review Winner
GetResponse Overall Review Winner. Best Features, Pricing & End-to-End Automation

β˜… Best In Class Pricing
β˜… Excellent Email Deliverability
β˜… Full Suite of CRM Features
β˜… Unique AutoFunnel Solution
β˜… Fully Integrated Landing Pages & Payment Gateways

GetResponse Cons

✘ No Free Tier
✘ Spam Check Very Stringent

 

 

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The Review Process

We have tested 30 of the most popular email marketing software vendors out of a list of over 100. We have compared over 80 key features and benefits to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing. For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page.Β 

GetResponse: Winner Best Email Marketing Platform

  1. GetResponse: Winner – Best for startups and fast-growing SMBs. It can also scale up to meet enterprise demands with a perfect portfolio of services. An excellent set of features and great pricing means you will get auto funnels, 1st class automation visualization, cross-platform customer journey tracking, Facebook acquisition, and even site chat.
  2. Ontraport: Winner – Best for medium to large businesses, Ontraport has everything your demanding enterprise will need. Key features include a full webinar service, timezone delivery, SMS & Postcard marketing, and membership site integration. You can even manage your partner/affiliate program through Ontraport.Β  Add that to pleased customers, and you have a great service.
  3. SendX: Winner – Best for SMBs & startups wanting automation, tagging, segmentation, + excellent customer service at the best price.
  4. AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
  5. ActiveCampaign: Best for SMB’s & enterprise businesses demanding a great CRM, marketing automation & 1st class customer service. Standout features are customer experience automation (CXA), predictive sending to get to “top of the inbox,” and a full cross-platform customer journey engine complete with site chat and funnels.
RatingsGet Response Email Marketing ServiceOntraport Email & CRM ServicesSendX Email ServiceAWeber Email Marketing ServiceActive Campaign Email ServicesConvertKit Email & Sales ServicesBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Value for Moneyβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
Featuresβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
Deliverabilityβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
Ease of Useβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
Client Satisfactionβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
Supportβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
Total Stars282828272726252523222019
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Table 1: Overall Ratings – Value for Money, Features, Deliverability, Usability, Customer Satisfaction & Support

GetResponse Pricing

When it comes to pricing, GetResponse has done its homework. Below you can see that GetResponse currently offers one of the lowest price points and interestingly offers the broadest, most integrated set of services for all business needs. There are two types of pricing models in the email marketing industry.

  1. Per Contact Pricing means you are charged for storing a number of contacts; this model usually includes unlimited email sends.
  2. Per Email Pricing – this model usually means that you can have unlimited contacts, but you pay per thousand emails sent.

All email marketing vendors also offer multiple service tiers, a basic tier providing email messaging, autoresponders, and segmentation. More advanced tiers usually provide more in-depth services such as email marketing automation, Customer Relationship Management (CRM), Sales Funnels, Payment Gateway, and landing pages.

Competitor Pricing Table – All Email Marketing Services

Value RatingsSendX Email ServiceGet Response Email Marketing ServiceAWeber Email Marketing ServiceBenchmark EmailConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesiContact Email Marketing ServiceOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Valueβ˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†β˜†
ModelContactContactContactContactContactContactContactContactContactContactEmailEmail
Free-TierNoNoNoYesNoNoYesNoNoNo6K/m - $09K/m - $0
#Contacts
500$7.49$15$19$13$17$25$15$9$30$7930K/m - $9.6540K/m - $25
2,500$15$25$29$30$38$49$50$39$50$14760K/m - $18.9560K/m - $39
10,000$39$65$69$76$81$119$99$111$110$297150K/m - $69120K/m - $67
25,000$112$145$149$144$191$166$219$179$199$497450K/m - $230350K/m - $173
50,0000$172$250$392$237$295$316$299$239$379$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.690.740.81111.110.672.97NANA
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These are the prices for the basic plan, which includes:

  • Email Marketing
  • Autoresponders
  • Unlimited Landing Pages
  • Automation Templates
  • Forms & Surveys
  • Exit Popups
  • Facebook Adverts Integration
  • 150+ integrations

At industry-leading low price points, GetResponse offers more features than nearly every other competitor, which means a great deal for you.

View the GetResponse pricing page to view the tiers of service for yourself.

GetResponse: Ranks 1st for Core Email Marketing Features

  1. GetResponse: Winner – With a complete set of email marketing features, what separates GetResponse is the Perfect Timing and Time Travel deliverability of email; this guarantees the email will arrive at the right time for the individual contact.
  2. SendX: Winner – The lowest-cost email marketing software also has better core features than its competition, including time zone and perfect time delivery. With excellent analytics, A/B testing, and good automation, SendX is a great choice.
  3. ActiveCampaign: A great feature set, excellent visual customer experience automation engine. However, it lacks forms, email templates, licensed images, and time zone-specific delivery.
  4. Ontraport: With a huge selection of templates, forms, images, and excellent automation, the feature set is nearly complete. The only things missing are time zone delivery and customer-specific send times.
  5. AWeber: Simple & Reliable Email Marketing & Automation with Excellent Customer Services
Primary Features eMailGet Response Email Marketing ServiceSendX Email ServiceActive Campaign Email ServicesOntraport Email & CRM ServicesMailchimp Email ServiceSendinBlue Email ServiceAWeber Email Marketing ServiceConvertKit Email & Sales ServicesBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email Service
eMail Templatesβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
eMail Imagesβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Email Formsβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Drag & Dropβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Autorespondersβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Automationβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Personalizationβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Tagging & Segmentationβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Intelligent Timing Deliveryβœ”βœ”βœ”βœ”βœ”
Time Zone Deliveryβœ”βœ”βœ”
Email Analyticsβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Power Analyticsβœ”βœ”βœ”βœ”
A/B Testingβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
SPAM Scoringβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
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Table 3: Most Complete Set of Core Email Marketing Features

Out of all the email marketing companies we tested, GetResponse offers the full suite of email marketing and automation features.

Like all of the services reviewed, they offer a huge selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns. The email design process is also fully drag-and-drop, making crafting your message a breeze.

In fact, GetResponse has the largest collection with over 500 newsletter templates and over 5,000 licensed images, so you can be sure your campaign will look professional and unique.

Also included are predesigned and highly customizable email capture forms for your website. They are also one of the few services to offer Exit Popups for your website.

All software providers offer Autoresponders, Email Sequencing, Customer Tagging, and Segmentation. What separates GetResponse is the ease of implementation and the levels of automation available. The video below will give you a good idea of how easy this process is.

A special point to note is that GetResponse protects its delivery rate vigorously. They have employed a state-of-the-art SPAM email checker called Hydra. Some users have complained that they have had their accounts suspended because Hydra has flagged their messages as SPAM. If you are planning a relentless email campaign that could be considered email bombing, then you may want to find another service as GetResponse has one of the most stringent anti-spam systems in the industry.

GetResponse Email Marketing Automation Tour Video

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What Makes GetResponse Unique?

GetResponse has a few unique services which separate them from the crowd. My favorites are:

Perfect Timing – Perfect timing is a brilliant way to deliver your emails at the precise moment your customer is most likely to open them. GetResponse uses algorithms to analyze your contact’s opening times. If your contact is an early riser and usually opens your emails at 5 am, then the algorithm takes account of this information and delivers future messages at this time. This means every contact has the right message at the right time according to their behavior; this is fantastic. GetResponse claims Perfect Timing increases open rates by 23% and click-through rates by 20%, and I do not doubt them.

Time Travel – if you operate a business that spans multiple time zones, this feature is perfect. Suppose you have a special offer that runs from 9 am to 5 pm on a specific day. You can use the Time Travel Feature to time your email’s arrival for exactly 9 am on that day in their timezone.

Reporting & Analytics

Again, GetResponse leads the way in basic and advanced reporting and analytics. You will have the ability to analyze and improve your campaigns with reporting that allows you to compare desktop versus mobile, regional performance, or even global performance. The Global-View feature even maps the individual to their location on a map and uncovers open rates, click rates, and social shares. This can be invaluable if you plan a roadshow, conference, or any regional activity, as you can visualize and target your clients in that area.

GetResponse Global View Email Marketing Reporting
GetResponse Global-View Email Marketing Reporting

[Related Post – Compare All Email Marketing Services Side By Side]

Of course, you can also see list growth, unsubscribes, and even social shares. Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included even with the Basic starter package.

GetResponse Ranks 1st for Advanced Features

  1. GetResponse: A huge selection of advanced features, most impressively, you will get a full webinar hosting service complete with event automation. It also includes RSS to Email, SMS messages, Site Chat integration, and even automatic product recommendations.
  2. Ontraport: The only other service that offers a full webinar service and even a local event ticketing and check-in app. Also, the only service to offer a full membership site management service. SMS, Postcarding, and eCommerce product recommendations round off the offering.
  3. ActiveCampaign: Fewer advanced features for ActiveCampaign, but with SMS messaging, automated site chat to CRM integration, and RSS to email services, they reach 3rd place.
  4. AWeber: With plugins for Webinars and RSS to email, Aweber manages 5th place.
  5. MailChimp: Offering RSS to email, Postcard Mailing, and automatic product recommendation, but missing site chat and SMS marketing.
Advanced FeaturesGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesAWeber Email Marketing ServiceBenchmark EmailMailchimp Email ServiceSendinBlue Email ServiceConvertKit Email & Sales ServicesMailJet Email ServiceiContact Email Marketing ServiceSendX Email ServiceConstant Contact Email Services
Webinar Integrationβœ”βœ”βœ”βœ”
Hosting Webinar & Recordingβœ”βœ”
Email from RSS Feedsβœ”βœ”βœ”βœ”βœ”βœ”
SMS Marketingβœ”βœ”βœ”βœ”βœ”
Postcard Mailingβœ”βœ”
Automatic Product Recommendationsβœ”βœ”βœ”
Site Chat CRM Integrationβœ”βœ”βœ”
Membership Site Serviceβœ”
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Table 4: Advanced Features

In terms of advanced features, GetResponse is the only service that offers both 3rd party Webinar Integration and, most importantly, a fully integrated Webinar Service. Webinars are an excellent way to engage your clients and share the advantages of your products and services, so having a fully integrated Webinar Service will have the following benefits:

  • Saving Money – Webinar Services can be quite expensive depending on your needs; GetResponse will also record, store, and enable the streaming of your recorded webinars in the future.
  • Saving Time – You can schedule the webinar quickly and target your audience based on your existing contacts, and then GetResponse will take care of the launch, reminders, and follow-ups.
  • Improved Communication ProcessΒ  – Finally, all the actions from your attendees will be tracked in your CRM and analytics so you can initiate further activities.

Email to RSS

Email to RSS is a simple yet effective way to streamline the communication process with your audience. You can set it up so that when you publish a new article on your website in a specific category, the email service will be notified and can build a customized email and send it to your audience without you having to do anything. This is a huge timesaver.

Surprisingly, not all email newsletter providers offer this service. To view the other vendors offering this service, check out our Email Service Master Comparison Table.

SMS Messaging Integration

This service has SMS integration, and interestingly only 4 out of our 11 services tested offer an SMS service. SMS is a great way to remind your customers of time-critical actions, for example, confirming a table reservation or reminding a client of their webinar reservation.

The Excellent GetResponse Email Marketing Visualization – Screenshot

GetResponse Advanced Automation Image
GetResponse Advanced Automation Visualizes Complex Automation with Simplicity – Click to Zoom.

Try a 30 Days GetResponse Free Trial

Site Chat

Out of all tests, only three software vendors offer a fully integrated site chat function; GetResponse is one of them. An integrated chat function helps to complete the picture of communications. Imagine, for example, that a customer visits your website they ask a question via chat to your helpdesk. Later, they signup to your email list and, again via your website, have a conversation with the support team. These interactions will be captured and will ultimately feed into the customer journey reporting and the Customer Relationship Management (CRM) system. As you will read below, you can even automatically assign a customer a score to assess their interest in a specific product or service. Very clever.

Automated Product Recommendations

This is the only service provider that enables you to directly integrate product recommendations from your eCommerce site into the emails you send. Using an automated widget, you can recommend products that your customers might be interested in based on their browsing habits or responses to your questionnaires to customer surveys.

GetResponse Ranks 1st for Enterprises

  1. GetResponse: An elegant multi-user collaboration engine allows internal and external staff to work together on campaigns and lead distribution to the sales force. There is also full Salesforce.com integration, polling, survey, and excellent visual auto-funnels, perfect for the enterprise.
  2. ActiveCampaign: Joint winner in this section, with the full complement of multi-user collaboration, sales team lead distribution, salesforce.com integration, polls, funnels, and landing pages.
  3. Ontraport: Ontraport also has a great enterprise offering, including multi-user collaboration, sales team lead distribution, salesforce.com integration, funnels, and landing pages.
  4. ConstantContact: This allows you to host multiple accounts to enable better workflow and collaboration in the marketing/sales department. You can add different accounts with different permissions. The survey, Polls, and Salesforce.com integration are also included.
  5. SendX: Surprisingly, SendX also has some enterprise functions like Multiple users and landing pages.
Team / Enterprise FunctionsGet Response Email Marketing ServiceActive Campaign Email ServicesOntraport Email & CRM ServicesConstant Contact Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Multiple User Accountsβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Sales Team Lead Distributionβœ”βœ”βœ”βœ”
Salesforce Service Integrationβœ” (i)βœ” (i)βœ” (i)βœ” (i)βœ” (i)βœ” (i)βœ” (i)βœ” (i)βœ”
Primary Features Funnels
Surveys/Pollsβœ”βœ”βœ”βœ”
Sales/Lead Funnelsβœ”βœ”βœ”
Landing Pagesβœ”βœ”βœ”βœ”βœ”βœ”βœ”
Exit Popupsβœ”βœ”βœ”βœ”
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Table 5: Email Marketing Service Features for Enterprises

Multiple User Accounts

For a multi-person marketing team, the ability to collaborate on campaigns and assign roles to different employees is critical. Multiple accounts are covered here in an elegant way enabling both internal employees and even external freelancers the right permissions to complete their tasks. There is even a mobile app to enable quick responses, even when team members are not at their desks.

Sales Lead Team Workflow

The ability to assign hot prospects to the sales team members is important for businesses that need personal contact with the customer; this is exactly what is enabled with the sales team workflow services. Efficiency within sales is key to growing sales and keeping costs down.

Salesforce Integration

SalesForce.com is the industry leader in CRM, so integrating your marketing department’s contact list into the Salesforce ecosystem can be critical for enterprise customers. GetResponse has developed its own integrated service to enable the seamless passage of customer data, messaging, collaboration, and messaging between the services.

Primary Features: AutoFunnel

Only 3 of our tested companies provide a Sales Funnel service. GetResponse does this better than its competitors by having services that cover the entire sales process.

GetResponse Auto Funnels Lead the Industry
GetResponse Auto Funnels Lead the Industry – From Social Acquisition to Lead Pages That Generate Sales

How Does GetResponse Autofunnel Work?

  1. You can generate traffic using in-built Facebook and social media advertising integration.
  2. Channel that traffic to a GetResponse landing page designed to get visitors to sign up for a newsletter, eBook, or other information
  3. Communicate with your captured leads via email newsletters and build a relationship via Webinars
  4. Depending on their responses, you can highlight those people really interested (via the Scoring System) in your product or service and try to sell them something they are interested in
  5. If they abandon their shopping cart, you can follow up with them.
  6. Finally, if you make a sale, the system will calculate your sales and collate your earnings.

Amazingly AutoFunnel is part of the GetResponse Plus Plan, and for only $179- per month, you can host 25,000 contacts and access the entire portfolio of AutoFunnel related services.

GetResponse Pro Service Video

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Primary Features: Sales & Payments

The key to automating the sales funnel shown in the previous section is to have the ability to integrate the landing pages into the process. Many small businesses using WordPress, for example, will struggle to structure and host high-quality landing pages. The challenge is getting your website to communicate with PayPal, Stripe, or Square. If you have a reoccurring payment model, such as a membership program, this is nearly impossible to manage by yourself.

Not only does GetResponse offer a fully integrated landing page and payment processing service, but they also have integrated abandoned cart follow-ups,Β and effective customer Win Back automation. This is an impressive collection of integrated services, which means you do not have to worry about using 3rd party integrators or solutions to automate your workflow. This is as beneficial for SMBs as it is for enterprise businesses.

GetResponse Ranks 1st for CRM & Integrations

  1. GetResponse: Joint winner, with a seamless cross-platform customer journey tracking fully integrated into the CRM, including automated activity scoring to qualify leads. Add to that over 160 other integrations and a Facebook Lead acquisition engine, and you have a 1st class CRM for the enterprise.
  2. Ontraport: The best for eCommerce and a joint winner for CRM, offering a full cross-platform customer journey, lead-scoring, Facebook lead acquisition engine, plus 160+ 3rd party integrations.
  3. ActiveCampaign: Joint winner Active Campaign offers the full suite of key services, cross-platform customer journey, lead-scoring, Facebook lead acquisition, plus 250+ integrations.
  4. Benchmark Email: Have a usable, albeit manual CRM, but with 300+ native integrations, it takes 4th place.
  5. ConvertKit: ConvertKit does have a CRM, but it lacks the seamless integration of the winners.
CRM & RemarketingGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesBenchmark EmailConvertKit Email & Sales ServicesiContact Email Marketing ServiceMailJet Email ServiceAWeber Email Marketing ServiceConstant Contact Email ServicesSendX Email ServiceSendinBlue Email ServiceMailchimp Email Service
CRM & Deal Managementβœ”βœ”βœ”βœ”βœ”βœ”βœ”
Facebook Integrationβœ”βœ”βœ”βœ”
Cross Platform Journey Trackingβœ”βœ”βœ”
Activity Scoringβœ”βœ”βœ”βœ”
Integrations
3rd Party Integrations160103+250+300+80+2888948456954216
Zapier App Integrationβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
Security & Certifications
GDPR Compliantβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
SSL TLS Encryptionβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
EU-US Privacy Shieldβœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”βœ”
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Table 7: Email Marketing Services for CRM & Integrations

As mentioned previously, CRM integration enables the whole service to integrate seamlessly. Many email marketing companies claim to have a great CRM service, but only a few offer a lead rating system and cross-platform customer tracing.

Lead Scoring & Cross-Platform Journey Reporting

Consider this example, a customer sees your Facebook advert and takes action to visit your website for further information. They then ask a question via site chat to your helpdesk. They click around your website, looking for further information on a product. Then later, they signup to your email list and then send an email to the support team. These interactions will be captured and reported in the Customer Relationship Management (CRM) system. This appears to be a very interested and active customer. Based on the Scoring System rules you create, you can flag a customer as a hot prospect and assign the task to a sales team memberΒ to reach out to them.

This exemplifies the cross-platform journey of a potential customer and enables you to reach out to hot prospects for a sale.

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Security & Certifications

At this stage in the development of the internet, cybersecurity is of utmost importance. High-profile data leaks and hacks result in large fines to businesses that do not adequately protect their customer’s data.

Email Service Provider Security Compliance Table

GDPR Compliant βœ”
SSL TLS Encryption βœ”
EU-US Privacy Shield βœ”

Ease of Use & Customer Ratings

Using as many independent sources as possible, we have rated the services provided.

Our rating on ease of use and design β˜†β˜†β˜†β˜†β˜†
Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. β˜†β˜†
Customer Twitter Sentiment Index β˜†β˜†β˜†β˜†β˜†
Support (Chat, Email, Phone) Chat, Email
Support Times 24/7
Response Time Immediate
Average Ratings of Support Times, Response Times & Accessibility β˜†β˜†β˜†β˜†

GetResponse scores highly in both ease of use and their modern approach to design. Despite the vast and powerful array of features and functions, the service is easy to navigate and use.

GetResponse Review Summary

GetResponse offers a fully integrated service with practically every feature you can imagine. Surprisingly they can compete effectively at both ends of the price spectrum, offering industry-leading low prices for Startups and SMBs and offering a full spectrum Pro service for the enterprise. Whichever tier of service you choose, you can be sure GetResponse will grow with and help grow your business.

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[Related Post – Compare All Email Marketing Services Side By Side]

GetResponse Email Marketing – Full Features Data Sheet

Email Service ProviderGet Response Email Marketing Service
Value for Moneyβ˜†β˜†β˜†β˜†β˜†
Featuresβ˜†β˜†β˜†β˜†β˜†
Deliverabilityβ˜†β˜†β˜†β˜†
Ease of Useβ˜†β˜†β˜†β˜†β˜†
Client Satisfactionβ˜†β˜†β˜†β˜†β˜†
Supportβ˜†β˜†β˜†β˜†
Total Stars28
Price ModelContact
Free OptionNo
500 Contacts$12
2,500 Contacts$20
10,000 Contacts$60
25,000 Contacts$150
50,0000 Contacts$229
Unlimited Contacts
Cost per Contact (cents)0.65
Primary Features eMail
eMail Templatesβœ”
eMail Imagesβœ”
Email Form Templatesβœ”
Drag & Drop Email Designβœ”
Autorespondersβœ”
Marketing Automationβœ”
Individual Customer Automationβœ”
Customer Tagging & Segmentationβœ”
Intelligent Timing Deliveryβœ”
Time Travel (Global 9am Delivery)βœ”
Basic Email Analyticsβœ”
Powerful Email Analyticsβœ”
A/B Testingβœ”
SPAM Scoringβœ”
Advanced Features
Webinar Integrationβœ”
Hosting Webinar & Recordingβœ”
Email from RSS Feedsβœ”
SMS Marketingβœ”
Automatic Product Recommendationsβœ”
Site Chat CRM Integrationβœ”
Membership Site Service
Team / Enterprise Functions
Multiple User Accountsβœ”
Sales Team Lead Distributionβœ”
Salesforce Service Integrationβœ” (i)
Primary Features Funnels
Surveys/Pollsβœ”
Sales/Lead Funnelsβœ”
Landing Pagesβœ”
Exit Popupsβœ”
Primary Features Sales & Payments
eCommerce Integrationsβœ”
Full Payment Gatewaysβœ”
Abandoned Cart Integrationβœ”
Win Back / Bounce Backβœ”
Payment Mgt
Discount Coupons
Referral Program Mgt
CRM & Remarketing
CRM & Deal Managementβœ”
Cross Platform Journey Trackingβœ”
Activity Scoringβœ”
Integrations
3rd Party Integrations160
Zapier App Integrationβœ”
Deliverabilityβ˜†β˜†β˜†β˜†
Security & Certifications
GDPR Compliantβœ”
SSL TLS Encryptionβœ”
EU-US Privacy Shieldβœ”
Ease of Useβ˜†β˜†β˜†β˜†β˜†
Customer Satisfactionβ˜†β˜†
Customer Twitter Sentimentβ˜†β˜†β˜†β˜†β˜†
Support (Chat, Email, Phone)Chat, Email
Support Times24/7
Response TimeImmediate
Customer Supportβ˜†β˜†β˜†β˜†
Visit the VendorVisit GetResponse
GetResponse Email Marketing - Full Features Data Sheet

 

Barry's 25 years of experience with Silicon Valley Corporations such as IBM, Compaq, Hewlett Packard, Hewlett Packard Enterprise & DXC Technology enables him to share his knowledge of succeeding in today's professional corporate environments and develop a great work life for yourself.

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