In our thousands of hours of extensive testing, we have selected the best of the best in terms of value for money & benefits to startups, SMB’s and even large enterprises. Our testing and research into over 30 major email marketing services and analyzing over 2400 data points allowed us to target the top 11 best services.

Table of Contents (Jump to Section)


Top 5 Best Email Marketing Software Overall

  1. GetResponse: Best for startups and fast-growing SMB’s. Can also scale up to meet enterprise demands with a perfect portfolio of services. An excellent set of features and great pricing means you will get auto funnels, 1st class automation visualization, cross-platform customer journey tracking, Facebook acquisition, and even site chat.
  2. Ontraport: Best for medium to large businesses, Ontraport has everything your demanding enterprise will need. Key features include a full webinar service, timezone delivery, SMS & Postcard marketing, and even membership site integration. You can even manage your own partner/affiliate program through Ontraport.  Add that to very happy customers and you have a great service.
  3. ActiveCampaign: Best for SMB’s & enterprise business demanding a great CRM, marketing automation & 1st class customer service. Standout features are customer experience automation (CXA), predictive sending to get to “top of inbox” and full cross-platform customer journey engine complete with site chat and funnels.
  4. SendX: Best for SMB’s & startups wanting automation, tagging, segmentation + excellent customer service at the best price.
  5. ConvertKit: Excellent visual automation, forms & landing pages, but with a midrange price point who is it best for?
RatingsGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Value for Money☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Features☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Deliverability☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Ease of Use☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Client Satisfaction☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Support☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Total Stars282828272626252523222019
Visit the VendorVisit GetResponseVisit OntraportVisit ActiveCampaignVisit SendX ServicesVisit ConvertKitVisit AWeber ServicesVisit BenchmarkVisit iContact ServicesVisit ConstantContactVisit MailJet ServicesVisit SendinBlueVisit Mailchimp

Table 1: Overall Ratings – Value for Money, Features, Deliverability, Usability, Customer Satisfaction & Support


Top 5 Best Email Marketing Services For Price

  1. SendX: The lowest cost email marketing software by a big margin, and packed with enough great features for startups and SMB’s
  2. GetResponse: GetResponse is the 2nd lowest costing software but has the best set of advanced power features available.  If you need CRM, Auto-Funnels, Facebook lead generation, and cross-platform tracking – GetResponse is the best choice
  3. AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
  4. Benchmark Email: With their Free service for up to 2,000 contacts, Benchmark is the best free email marketing service, provider.  And it has plenty of power features too.
  5. iContact: A well-priced service for a good set of features.  If you want intelligent sending and a strong CRM, look at GetResponse.
Value RatingsSendX Email ServiceGet Response Email Marketing ServiceAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Value☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
ModelContactContactContactContactContactContactContactContactContactContactEmailEmail
Free-TierNoNoNoYesNoNoNoYesNoNo6K/m - $09K/m - $0
#Contacts
500$7.49$12$19$12$12$17$25$15$9$7930K/m - $9.6540K/m - $25
2,500$15$20$29$29$27$38$41$50$39$14760K/m - $18.9560K/m - $39
10,000$39$60$69$74$67$81$100$99$111$297150K/m - $69120K/m - $67
25,000$112$150$149$150$127$191$166$219$179$497450K/m - $230350K/m - $173
50,0000$172$229$392$231$254$295$316$299$239$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.690.740.670.81111.112.97NANA
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Table 2: Value for money ratings, price model, cost per contacts comparison

[Related Article: Top 5 Cheapest Email Marketing Services]


Top 5 Best for Core Email Marketing Features / Autoresponders

  1. GetResponse: With a complete set of email marketing features, what separates GetResponse is the Perfect Timing and Time Travel deliverability of email, this guarantees the email will arrive at the right time for the individual contact.
  2. SendX: The lowest cost email marketing software also has better core features that its competition including time zone and perfect time delivery.  With excellent analytics, A/B testing and good automation, SendX is a great choice.
  3. ActiveCampaign: A great feature set, excellent visual customer experience automation engine. However, it is lacking in forms, email templates, licensed images and also time zone specific delivery.
  4. Ontraport: With a huge selection of templates, forms, images, and excellent automation, the feature set is nearly complete.  The only things missing are time zone delivery and customer-specific send times.
  5. MailChimp: Although MailChimp ticks every box in this round, it is the quality of the implementation of A/B testing and core automation that places it in 5th place.
Primary Features eMailGet Response Email Marketing ServiceSendX Email ServiceActive Campaign Email ServicesOntraport Email & CRM ServicesMailchimp Email ServiceSendinBlue Email ServiceAWeber Email Marketing ServiceConvertKit Email & Sales ServicesBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email Service
eMail Templates
eMail Images
Email Forms
Drag & Drop
Autoresponders
Automation
Personalization
Tagging & Segmentation
Intelligent Timing Delivery
Time Zone Delivery
Email Analytics
Power Analytics
A/B Testing
SPAM Scoring
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Table 3: Most Complete Set of Core Email Marketing Features


Top 5 Best Email Marketing Software – Advanced Features

  1. GetResponse: A huge selection of advanced feature, most impressively you will get a full webinar hosting service complete with event automation.  Also RSS to Email, SMS messages, Site Chat integration, and even automatic product recommendations.
  2. Ontraport: The only other service that offers a full webinar service, and even a local event ticketing and check-in app.  Also the only service to offer a full membership site management service.  SMS, Postcarding and eCommerce product recommendations round off the offering.
  3. ActiveCampaign: Fewer advanced features for ActiveCampaign, but with SMS messaging, automated site chat to CRM integration and RSS to email services, they reach 3rd place.
  4. MailChimp: Offering RSS to email, Postcard Mailing, and automatic product recommendation, but missing site chat and SMS marketing.
  5. AWeber: With plugins for Webinars and RSS to email, Aweber manages 5th place.
Advanced FeaturesGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesMailchimp Email ServiceAWeber Email Marketing ServiceSendinBlue Email ServiceSendX Email ServiceBenchmark EmailConvertKit Email & Sales ServicesiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email Service
Webinar Integration
Hosting Webinar & Recording
Email from RSS Feeds
SMS Marketing
Postcard Mailing
Automatic Product Recommendations
Site Chat CRM Integration
Membership Site Service
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Table 4: Advanced Features


Top 5 Email Marketing Services For Enterprises

  1. GetResponse: An elegant multi-user collaboration engine allows for internal and external staff to work together on campaigns and allows for lead distribution to the sales force.  There is also full Salesforce.com integration, polling, survey and the excellent visual auto-funnels, perfect for the enterprise.
  2. ActiveCampaign: Joint winner in this section, with the full complement of multi-user collaboration, sales team lead distribution, salesforce.com integration, polls, funnels, and landing pages.
  3. Ontraport: Ontraport also has a great enterprise offering including multi-user collaboration, sales team lead distribution, salesforce.com integration, funnels, and landing pages.
  4. ConstantContact: Allows you to host multiple accounts to enable better workflow and collaboration in the marketing/sales department.  You can add different accounts with different permissions.  Survey, Polls and Salesforce.com integration are also included.
  5. SendX: Surprisingly SendX also has some enterprise functions like Multiple users and landing pages.
Team / Enterprise FunctionsGet Response Email Marketing ServiceActive Campaign Email ServicesOntraport Email & CRM ServicesConstant Contact Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Multiple User Accounts
Sales Team Lead Distribution
Salesforce Service Integration✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)
Primary Features Funnels
Surveys/Polls
Sales/Lead Funnels
Landing Pages
Exit Popups
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Table 5: Email Marketing Service Features for Enterprises


Top 5 Email Marketing Services for eCommerce, Sales & Payments

  1. Ontraport: Clearly the best for eCommerce with full payment gateways, abandoned cart integrations, Win Back automation, Payment Management, Discount Coupons Services and the icing on the cake, the only provider to offer a full referral/partner program management system.
  2. GetResponse: Also with a nice offering for eCommerce, with full payment gateways, abandoned cart integrations, Win Back automation and Payment Management
  3. ActiveCampaign: Offering payment many payment integrations, abandoned cart automation and automated Win Back7Bounce Back programs.  Not the best but pretty good.
  4. Benchmark Email: Benchmark offer abandoned cart integrations
  5. ConstantContact: ConstantContact offer discount coupons & Landing page integration natively.
Sales & PaymentsOntraport Email & CRM ServicesGet Response Email Marketing ServiceActive Campaign Email ServicesBenchmark EmailConstant Contact Email ServicesMailchimp Email ServiceSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceiContact Email Marketing ServiceMailJet Email ServiceSendinBlue Email Service
eCommerce Integrations
Full Payment Gateways
Abandoned Cart Integration
Win Back / Bounce Back
Payment Mgt
Discount Coupons
Referral Program Mgt
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Table 6: Email Marketing Services for eCommerce, Sales & Payments


Top 5 Email Marketing Services for CRM & Integrations

  1. GetResponse: Joint winner, with a seamless cross-platform customer journey tracking fully integrated into the CRM, including automated activity scoring to qualify leads.  Add to that over 160 other integrations and Facebook Lead acquisition engine and you have a 1st class CRM for the enterprise.
  2. Ontraport: The best for eCommerce and a joint winner for CRM offering a full cross-platform customer journey, lead-scoring, Facebook lead acquisition engine, plus 160+ 3rd party integrations.
  3. ActiveCampaign: Joint winner Active Campaign offers the full suite of key services, cross-platform customer journey, lead-scoring, Facebook lead acquisition, plus 250+ integrations.
  4. Benchmark Email: Have a usable, albeit manual CRM, but with 300+ native integrations, takes 4th place.
  5. ConvertKit: ConvertKit do have a CRM but it lacks the seamless integrations of the winners.
CRM & RemarketingGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesBenchmark EmailConvertKit Email & Sales ServicesiContact Email Marketing ServiceMailJet Email ServiceAWeber Email Marketing ServiceConstant Contact Email ServicesSendX Email ServiceSendinBlue Email ServiceMailchimp Email Service
CRM & Deal Management
Facebook Integration
Cross Platform Journey Tracking
Activity Scoring
Integrations
3rd Party Integrations160103+250+300+80+2888948456954216
Zapier App Integration
Security & Certifications
GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield
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Table 7: Email Marketing Services for CRM & Integrations


Top 5 Email Marketing Services for Customer Support & Customer Satisfaction

  1. AWeber: Easy to use and with a 4-star Trustpilot rating and 5-star Twitter sentiment rating, the customers are happy.  Probably because AWeber offers a 24/7 telephone number and immediate response times.
  2. Ontraport: Raving fans on Trustpilot, and an excellent 5 star Twitter sentiment rating, the customers are happy.  It’s a shame the support is only 12/7.
  3. ActiveCampaign: A 4-star ease of use, with an excellent 4 star Trustpilot rating, and happy Twitter users, Active Campaign offers great support, although only 10 hours a day, 5 days per week.
  4. ConstantContact: Offering 14/6 phone, email & chat support, a 4-star Trustpilot rating, plus an excellent array of self teach video tutorials, makes the service easy to use.
  5. GetResponse: Surprisingly our overall winner only gets a 2-star Trustpilot rating, even though the Twitter Sentiment indicator is 5 star.  With 24/7 immediate response via chat or email, I do not think you can go far wrong.
Service RatingsAWeber Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesConstant Contact Email ServicesGet Response Email Marketing ServiceMailJet Email ServiceSendinBlue Email ServiceSendX Email ServiceBenchmark EmailiContact Email Marketing ServiceConvertKit Email & Sales ServicesMailchimp Email Service
Ease of Use☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Customer Satisfaction☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆----
Customer Twitter Sentiment☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, EmailChat, EmailChat, EmailPhone, Chat, EmailChat, EmailEmailLimitedPhone, Chat, EmailPhone, Chat, EmailPhone, Chat, EmailChat, EmailChat, Email
Support Times24/712/710/5 U.S.14/624/710/510/524/724/712/510/5 U.S.24/7
Response TimeImmediateImmediateImmediateImmediateImmediateDelayedDelayedImmediateImmediateImmediateDelayedDelyed
Customer Support☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Visit the VendorVisit AWeber ServicesVisit OntraportVisit ActiveCampaignVisit ConstantContactVisit GetResponseVisit MailJet ServicesVisit SendinBlueVisit SendX ServicesVisit BenchmarkVisit iContact ServicesVisit ConvertKitVisit Mailchimp

Table 8: Customer Support & Customer Satisfaction


Searchable Master Table – Complete Data on Every Email Service Provider

RatingsGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Value for Money☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Features☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Deliverability☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Ease of Use☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Client Satisfaction☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Support☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Total Stars282828272626252523222019
PricingGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Price ModelContactContactContactContactContactContactContactContactContactEmailEmailContact
Free OptionNoNoNoNoNoNoYesNoNo6K/m - $09K/m - $0Yes
500 Contacts$12$79$9$7.49$25$19$12$12$1730K/m - $1940K/m - $25$15
2,500 Contacts$20$147$39$15$41$29$29$27$3860K/m - $3860K/m - $39$50
10,000 Contacts$60$297$111$39$100$69$74$67$81150K/m - $87120K/m - $53$99
25,000 Contacts$150$497$179$112$166$149$150$127$191450K/m - $207350K/m - $173$219
50,0000 Contacts$229$599=< 125K$239$172$316$392$231$254$295§299
Unlimited Contacts$99 per extra 100K$2,999
Cost per Contact (cents)0.652.971.110.3910.690.740.670.82NANA0.99
Core Email & AutomationGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
eMail Templates
eMail Images
Email Form Templates
Drag & Drop Email Design
Autoresponders
Marketing Automation
Individual Customer Automation
Customer Tagging & Segmentation
Intelligent Timing Delivery
Time Travel (Global 9am Delivery)
Basic Email Analytics
Powerful Email Analytics
A/B Testing
SPAM Scoring
Advanced FeaturesGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Webinar Integration
Hosting Webinar & Recording
Email from RSS Feeds
SMS Marketing
Postcard Mailing
Automatic Product Recommendations
Site Chat CRM Integration
Membership Site Service
Team / Enterprise FunctionsGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Multiple User Accounts
Sales Team Lead Distribution
Salesforce Service Integration✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)✔ (i)
Primary Features Funnels
Surveys/Polls
Sales/Lead Funnels
Landing Pages
Exit Popups
Sales & PaymentsGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
eCommerce Integrations
Full Payment Gateways
Abandoned Cart Integration
Win Back / Bounce Back
Payment Mgt
Discount Coupons
Referral Program Mgt
CRM & RemarketingGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
CRM & Deal Management
Facebook Integration
Cross Platform Journey Tracking
Activity Scoring
Integrations
3rd Party Integrations160103+250+980+948300+284568854216
Zapier App Integration
Deliverability☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Security & Certifications
GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield
Service RatingsGet Response Email Marketing ServiceOntraport Email & CRM ServicesActive Campaign Email ServicesSendX Email ServiceConvertKit Email & Sales ServicesAWeber Email Marketing ServiceBenchmark EmailiContact Email Marketing ServiceConstant Contact Email ServicesMailJet Email ServiceSendinBlue Email ServiceMailchimp Email Service
Ease of Use☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Customer Satisfaction☆☆☆☆☆☆☆☆☆☆--☆☆☆☆--☆☆☆☆☆☆☆☆☆☆☆☆
Customer Twitter Sentiment☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Support (Chat, Email, Phone)Chat, EmailChat, EmailChat, EmailPhone, Chat, EmailChat, EmailPhone, Chat, EmailPhone, Chat, EmailPhone, Chat, EmailPhone, Chat, EmailEmailLimitedChat, Email
Support Times24/712/710/5 U.S.24/710/5 U.S.24/724/712/514/610/510/524/7
Response TimeImmediateImmediateImmediateImmediateDelayedImmediateImmediateImmediateImmediateDelayedDelayedDelyed
Customer Support☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
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Email Marketing Services Master Comparison Table

 


How We Rated the Service

Email Service Provider RatingsPrice Monthly (15-20% Discounts on Yearly Payments)
Value for MoneyPrice Rating. Price Per 10,000 contacts
FeaturesHow Complete is the Toolset
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Ease of UseOur rating on ease of use and design
Client SatisfactionUsing Twitter Customer Sentiment: https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service
SupportAverage Ratings of Support Times, Response Times & Accessibility
Price ModelEntry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts
Primary Features eMail
Email TemplatesIs there a broad selection of predesigned email templates?
Email ImagesAre images for emails available for free?
Email Form TemplatesPredesigned website ready templates for capturing new subscribers
Drag & Drop Email DesignEasily design great looking emails without HTML code
AutorespondersAre timed and action-driven autoresponders available
Marketing AutomationAbility to automate sequences of emails to customers
Individual Customer AutomationAutomation to tailor and personalize email content
Customer Tagging & SegmentationAbility to Tag, Segment & retarget customers by their actions, locations, time zones
Intelligent Timing DeliveryService optimizes send times based on when the customer previously opened emails
Time Travel (Global 9am Delivery)The ability to target a specific time globally, e.g. deliver occurs at 9am according to contacts time zone.
Basic Email AnalyticsReporting to allow reporting on list size, growth, open rates, bounce rates etc.
Powerful Email AnalyticsAbility to see globally and individually the customer journey, actions, onsite and in email
A/B TestingMultiple sends with different content to test success rate
SPAM ScoringDoes the service check you content to make sure your messages are not flagged as SPAM
Advanced Features
Webinar IntegrationIntegrations Available for 3rd Party Webinar Services
Hosting Webinar & RecordingFull Webinar Hosting, Recording & Storage Service
Email from RSS FeedsCan you generate automatic emails from your website RSS feed?
SMS MarketingCan you send SMS messages and sequence and auto-respond?
Automatic Product RecommendationsAbility to insert product recommendations into emails – great for eCommerce businesses
Facebook RetargetingThe ability to retarget potential customer on Facebook after they visit your website or signup to your list
Site Chat CRM IntegrationIntegrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing
Membership Site ServiceDoes the provider offer site membership user management services
Team / Enterprise Functions
Multiple User AccountsAdding multiple user or sub-user accounts so that you can collaborate with your team
Sales Team Lead DistributionSales team workflow to distribute contact and sales lead capture
Salesforce Service Integration
Primary Features Funnels
Surveys/PollsIs there an integrated survey & customer polling service included in the price?
Sales/Lead FunnelsAbility to visualize sales funnels and the customer journey through the pipeline
Landing PagesHosted pending pages integrated into your marketing automation
Exit PopupsAdvanced exit popup for your website available
Primary Features Sales & Payments
eCommerce IntegrationsNative full suite eCommerce integrations available
Full Payment GatewaysDoes the provider offer full turnkey payment gateways integrated into service?
Abandoned Cart IntegrationAbility to follow up with customers who did not complete a purchase
Win Back / Bounce BackAn effective solution for launching customer win-back campaigns
Payment Mgt
Discount CouponsIntegrated discount or promotional coupon service connected to payment gateways
Referral Program MgtCan you manage your own referral/affiliate program through the service – normally an expensive 3rd party service?
CRM & Remarketing
CRM & Deal ManagementIs there an effective customer contact and relationship management system available?
Cross-Platform Journey TrackingThe ability to track customers activities across difference platforms, Website, Facebook, Email, SMS
Activity ScoringFunctionality to allow the grading of contacts/prospects by their activities, e.g. Points Scoring
Integrations
3rd Party IntegrationsHow many 3rd party integrations are available through the platform?
Zapier App IntegrationZapier provides over 1500 integrations, is Zapier available with this provider?
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Security & Certifications
GDPR CompliantCompliant to the EU General Data Protection Regulations
SSL TLS EncryptionSite uses strong encryption
EU-US Privacy ShieldCertified under the EU-US Privacy Shield.
Ease of UseOur rating on ease of use and design
Customer SatisfactionUsing the independent ratings from Trustpilot Users – we also filtered out obviously baised ratings. Blank means no ratings were available
Customer Twitter SentimentUsing https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service
Customer SupportSupport (Chat, Email, Phone)
Support Times
Response Time
Average Ratings of Support Times, Response Times & Accessibility
Barry's 25 years of experience with Silicon Valley Corporations such as IBM, Compaq, Hewlett Packard, Hewlett Packard Enterprise & DXC Technology enables him to share his knowledge of succeeding in today's professional corporate environments and develop a great work life for yourself.

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