In our thousands of hours of extensive testing, we have selected the best of the best in terms of value for money & benefits to startups, SMB’s, and even large enterprises. Our testing and research into over 30 major email marketing services and analyzing over 2400 data points allowed us to target the top 11 best services.
Table of Contents (Jump to Section)
- Top 5 Best Email Marketing Software Overall
- Top 5 Best Email Marketing Services For Price
- Top 5 Best for Core Email Marketing Features / Autoresponders
- Top 5 Best Email Marketing Software – Advanced Features
- Top 5 Email Marketing Services For Enterprises
- Top 5 Email Marketing Services for eCommerce, Sales & Payments
- Top 5 Email Marketing Services for CRM & Integrations
- Top 5 Email Marketing Services for Customer Support & Customer Satisfaction
- Searchable Master Table – Complete Data on Every Email Service Provider
Top 5 Best Email Marketing Platforms Overall
- GetResponse: Best for startups and fast-growing SMB’s. It can also scale up to meet enterprise demands with a perfect portfolio of services. An excellent set of features and great pricing means you will get auto funnels, 1st class automation visualization, cross-platform customer journey tracking, Facebook acquisition, and even site chat.
- Ontraport: Best for medium to large businesses, Ontraport has everything your demanding enterprise will need. Key features include a full webinar service, timezone delivery, SMS & Postcard marketing, and even membership site integration. You can even manage your own partner/affiliate program through Ontraport. Add that to pleased customers, and you have a great service.
- SendX: Best for SMB’s & startups wanting automation, tagging, segmentation, + excellent customer service at the best price.
- AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
- ActiveCampaign: Best for SMB’s & enterprise businesses demanding a great CRM, marketing automation & 1st class customer service. Standout features are customer experience automation (CXA), predictive sending to get to “top of inbox,” and a full cross-platform customer journey engine complete with site chat and funnels.
Ratings | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Value for Money | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Features | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Deliverability | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ |
Ease of Use | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Client Satisfaction | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆ |
Support | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆☆ |
Total Stars | 28 | 28 | 28 | 27 | 27 | 26 | 25 | 25 | 23 | 22 | 20 | 19 |
Visit the Vendor | Visit GetResponse | Visit Ontraport | Visit SendX Services | Visit AWeber Services | Visit ActiveCampaign | Visit ConvertKit | Visit Benchmark | Visit iContact Services | Visit ConstantContact | Visit MailJet Services | Visit SendinBlue | Visit Mailchimp |
Table 1: Overall Ratings – Value for Money, Features, Deliverability, Usability, Customer Satisfaction & Support
Top 5 Best Email Marketing Services For Price
- SendX: The lowest cost email marketing software by a big margin, and packed with enough great features for startups and SMB’s
- GetResponse: GetResponse is the 2nd lowest costing software but has the best set of advanced power features available. If you need CRM, Auto-Funnels, Facebook lead generation, and cross-platform tracking – GetResponse is the best choice.
- AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
- Benchmark Email: With their Free service for up to 2,000 contacts, Benchmark is the best free email marketing service provider. And it has plenty of power features too.
- iContact: A well-priced service for a good set of features. If you want intelligent sending and a strong CRM, look at GetResponse.
Value Ratings | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Value | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ |
Model | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | ||
Free-Tier | No | No | No | Yes | No | No | Yes | No | No | No | 6K/m - $0 | 9K/m - $0 |
#Contacts | ||||||||||||
500 | $7.49 | $15 | $19 | $13 | $17 | $25 | $15 | $9 | $30 | $79 | 30K/m - $9.65 | 40K/m - $25 |
2,500 | $15 | $25 | $29 | $30 | $38 | $49 | $50 | $39 | $50 | $147 | 60K/m - $18.95 | 60K/m - $39 |
10,000 | $39 | $65 | $69 | $76 | $81 | $119 | $99 | $111 | $110 | $297 | 150K/m - $69 | 120K/m - $67 |
25,000 | $112 | $145 | $149 | $144 | $191 | $166 | $219 | $179 | $199 | $497 | 450K/m - $230 | 350K/m - $173 |
50,0000 | $172 | $250 | $392 | $237 | $295 | $316 | $299 | $239 | $379 | $599=< 125K | ||
Unlimited | $2,999 | $99 per extra 100K | ||||||||||
Cost per Contact (cents) | 0.39 | 0.65 | 0.69 | 0.74 | 0.81 | 1 | 1 | 1.11 | 0.67 | 2.97 | NA | NA |
Visit SendX Services | Visit GetResponse | Visit AWeber Services | Visit Benchmark | Visit ConstantContact | Visit ConvertKit | Visit Mailchimp | Visit ActiveCampaign | Visit iContact Services | Visit Ontraport | Visit MailJet Services | Visit SendinBlue |
Table 2: Value for money ratings, price model, cost per contacts comparison
[Related Article: Top 5 Cheapest Email Marketing Services]
Top 5 Best for Core Email Marketing Features / Autoresponders
- GetResponse: Winner – With a complete set of email marketing features, what separates GetResponse is the Perfect Timing and Time Travel deliverability of email; this guarantees the email will arrive at the right time for the individual contact.
- SendX: Winner – The lowest-cost email marketing software also has better core features than its competition, including time zone and perfect time delivery. With excellent analytics, A/B testing, and good automation, SendX is a great choice.
- ActiveCampaign: A great feature set, excellent visual customer experience automation engine. However, it lacks forms, email templates, licensed images, and time zone-specific delivery.
- Ontraport: With a huge selection of templates, forms, images, and excellent automation, the feature set is nearly complete. The only things missing are time zone delivery and customer-specific send times.
- AWeber: Simple & Reliable Email Marketing & Automation with Excellent Customer Services
Primary Features eMail | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
eMail Templates | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
eMail Images | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Email Forms | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Drag & Drop | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Autoresponders | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Automation | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Personalization | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Tagging & Segmentation | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Intelligent Timing Delivery | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Time Zone Delivery | ✔ | ✔ | ✔ | |||||||||
Email Analytics | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Power Analytics | ✔ | ✔ | ✔ | ✔ | ||||||||
A/B Testing | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
SPAM Scoring | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Visit the Vendor | Visit GetResponse | Visit SendX Services | Visit ActiveCampaign | Visit Ontraport | Visit Mailchimp | Visit SendinBlue | Visit AWeber Services | Visit ConvertKit | Visit Benchmark | Visit iContact Services | Visit ConstantContact | Visit MailJet Services |
Table 3: Most Complete Set of Core Email Marketing Features
Top 5 Best Email Marketing Software – Advanced Features
- GetResponse: A huge selection of advanced features, most impressively, you will get a full webinar hosting service complete with event automation. It also includes RSS to Email, SMS messages, Site Chat integration, and even automatic product recommendations.
- Ontraport: The only other service that offers a full webinar service and even a local event ticketing and check-in app. Also, the only service to offer a full membership site management service. SMS, Postcarding, and eCommerce product recommendations round off the offering.
- ActiveCampaign: Fewer advanced features for ActiveCampaign, but with SMS messaging, automated site chat to CRM integration, and RSS to email services, they reach 3rd place.
- AWeber: With plugins for Webinars and RSS to email, Aweber manages 5th place.
- MailChimp: Offering RSS to email, Postcard Mailing, and automatic product recommendation, but missing site chat and SMS marketing.
Advanced Features | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Webinar Integration | ✔ | ✔ | ✔ | ✔ | ||||||||
Hosting Webinar & Recording | ✔ | ✔ | ||||||||||
Email from RSS Feeds | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||
SMS Marketing | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Postcard Mailing | ✔ | ✔ | ||||||||||
Automatic Product Recommendations | ✔ | ✔ | ✔ | |||||||||
Site Chat CRM Integration | ✔ | ✔ | ✔ | |||||||||
Membership Site Service | ✔ | |||||||||||
Visit the Vendor | Visit GetResponse | Visit Ontraport | Visit ActiveCampaign | Visit AWeber Services | Visit Benchmark | Visit Mailchimp | Visit SendinBlue | Visit ConvertKit | Visit MailJet Services | Visit iContact Services | Visit SendX Services | Visit ConstantContact |
Table 4: Advanced Features
Top 5 Email Marketing Services For Enterprises
- GetResponse: An elegant multi-user collaboration engine allows for internal and external staff to work together on campaigns and lead distribution to the sales force. There is also full Salesforce.com integration, polling, survey, and the excellent visual auto-funnels, perfect for the enterprise.
- ActiveCampaign: Joint winner in this section, with the full complement of multi-user collaboration, sales team lead distribution, salesforce.com integration, polls, funnels, and landing pages.
- Ontraport: Ontraport also has a great enterprise offering, including multi-user collaboration, sales team lead distribution, salesforce.com integration, funnels, and landing pages.
- ConstantContact: This allows you to host multiple accounts to enable better workflow and collaboration in the marketing/sales department. You can add different accounts with different permissions. The survey, Polls, and Salesforce.com integration are also included.
- SendX: Surprisingly, SendX also has some enterprise functions like Multiple users and landing pages.
Team / Enterprise Functions | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Multiple User Accounts | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |
Sales Team Lead Distribution | ✔ | ✔ | ✔ | ✔ | ||||||||
Salesforce Service Integration | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ | |||
Primary Features Funnels | ||||||||||||
Surveys/Polls | ✔ | ✔ | ✔ | ✔ | ||||||||
Sales/Lead Funnels | ✔ | ✔ | ✔ | |||||||||
Landing Pages | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
Exit Popups | ✔ | ✔ | ✔ | ✔ | ||||||||
Visit the Vendor | Visit GetResponse | Visit ActiveCampaign | Visit Ontraport | Visit ConstantContact | Visit SendX Services | Visit ConvertKit | Visit AWeber Services | Visit Benchmark | Visit iContact Services | Visit MailJet Services | Visit SendinBlue | Visit Mailchimp |
Table 5: Email Marketing Service Features for Enterprises
Top 5 Email Marketing Services for eCommerce, Sales & Payments
- Ontraport: Clearly the best for eCommerce with full payment gateways, abandoned cart integrations, Win Back automation, Payment Management, Discount Coupons Services, and the icing on the cake, the only provider to offer a full referral/partner program management system.
- GetResponse: Also with a nice offering for eCommerce, with full payment gateways, abandoned cart integrations, Win Back automation, and Payment Management
- ActiveCampaign: Offering payment many payment integrations, abandoned cart automation, and automated Win Back7Bounce Back programs. Not the best, but pretty good.
- Benchmark Email: Benchmark offer abandoned cart integrations
- ConstantContact: ConstantContact offer discount coupons & Landing page integration natively.
Sales & Payments | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
eCommerce Integrations | ✔ | ✔ | ✔ | |||||||||
Full Payment Gateways | ✔ | ✔ | ||||||||||
Abandoned Cart Integration | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Win Back / Bounce Back | ✔ | ✔ | ✔ | |||||||||
Payment Mgt | ✔ | |||||||||||
Discount Coupons | ✔ | ✔ | ||||||||||
Referral Program Mgt | ✔ | |||||||||||
Visit the Vendor | Visit Ontraport | Visit GetResponse | Visit ActiveCampaign | Visit Benchmark | Visit ConstantContact | Visit Mailchimp | Visit SendX Services | Visit ConvertKit | Visit AWeber Services | Visit iContact Services | Visit MailJet Services | Visit SendinBlue |
Table 6: Email Marketing Services for eCommerce, Sales & Payments
Top 5 Email Marketing Services for CRM & Integrations
- GetResponse: Joint winner, with a seamless cross-platform customer journey tracking fully integrated into the CRM, including automated activity scoring to qualify leads. Add to that over 160 other integrations and a Facebook Lead acquisition engine, and you have a 1st class CRM for the enterprise.
- Ontraport: The best for eCommerce and a joint winner for CRM, offering a full cross-platform customer journey, lead-scoring, Facebook lead acquisition engine, plus 160+ 3rd party integrations.
- ActiveCampaign: Joint winner Active Campaign offers the full suite of key services, cross-platform customer journey, lead-scoring, Facebook lead acquisition, plus 250+ integrations.
- Benchmark Email: Have a usable, albeit manual CRM, but with 300+ native integrations, it takes 4th place.
- ConvertKit: ConvertKit does have a CRM, but it lacks the seamless integration of the winners.
CRM & Remarketing | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
CRM & Deal Management | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
Facebook Integration | ✔ | ✔ | ✔ | ✔ | ||||||||
Cross Platform Journey Tracking | ✔ | ✔ | ✔ | |||||||||
Activity Scoring | ✔ | ✔ | ✔ | ✔ | ||||||||
Integrations | ||||||||||||
3rd Party Integrations | 160 | 103+ | 250+ | 300+ | 80+ | 28 | 88 | 948 | 456 | 9 | 54 | 216 |
Zapier App Integration | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Security & Certifications | ||||||||||||
GDPR Compliant | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
SSL TLS Encryption | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
EU-US Privacy Shield | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Visit the Vendor | Visit GetResponse | Visit Ontraport | Visit ActiveCampaign | Visit Benchmark | Visit ConvertKit | Visit iContact Services | Visit MailJet Services | Visit AWeber Services | Visit ConstantContact | Visit SendX Services | Visit SendinBlue | Visit Mailchimp |
Table 7: Email Marketing Services for CRM & Integrations
Top 5 Email Marketing Services for Customer Support & Customer Satisfaction
- AWeber: Easy to use, and with a 4-star Trustpilot rating and 5-star Twitter sentiment rating, the customers are happy. Probably because AWeber offers a 24/7 telephone number and immediate response times.
- Ontraport: With raving fans on Trustpilot, and an excellent 5 star Twitter sentiment rating, the customers are happy. It’s a shame the support is only 12/7.
- GetResponse: Surprisingly, our overall winner only gets a 2-star Trustpilot rating, even though the Twitter Sentiment indicator is 5 stars. With 24/7 immediate response via chat or email, I do not think you can go far wrong.
- ActiveCampaign: A 4-star ease of use, with an excellent 4 star Trustpilot rating, and happy Twitter users, Active Campaign offers great support, although only 10 hours a day, 5 days per week.
- ConstantContact: Offering 14/6 phone, email & chat support, a 4-star Trustpilot rating, plus an excellent array of self teach video tutorials, makes the service easy to use.
Service Ratings | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Ease of Use | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Customer Satisfaction | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | - | ☆☆☆☆ | ☆☆☆☆ | - | - | - | ☆ |
Customer Twitter Sentiment | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆ |
Support (Chat, Email, Phone) | Phone, Chat, Email | Chat, Email | Chat, Email | Chat, Email | Phone, Chat, Email | Phone, Chat, Email | Limited | Phone, Chat, Email | Phone, Chat, Email | Chat, Email | Chat, Email | |
Support Times | 24/7 | 12/7 | 24/7 | 10/5 U.S. | 14/6 | 24/7 | 10/5 | 10/5 | 24/7 | 12/5 | 10/5 U.S. | 24/7 |
Response Time | Immediate | Immediate | Immediate | Immediate | Immediate | Immediate | Delayed | Delayed | Immediate | Immediate | Delayed | Delyed |
Customer Support | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆ |
Visit the Vendor | Visit AWeber Services | Visit Ontraport | Visit GetResponse | Visit ActiveCampaign | Visit ConstantContact | Visit SendX Services | Visit MailJet Services | Visit SendinBlue | Visit Benchmark | Visit iContact Services | Visit ConvertKit | Visit Mailchimp |
Table 8: Customer Support & Customer Satisfaction
Searchable Master Table – Complete Data on Every Email Service Provider
Ratings | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Value for Money | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Features | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆ | ☆☆☆☆ | ☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Deliverability | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ |
Ease of Use | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Client Satisfaction | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆ |
Support | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆☆ |
Total Stars | 28 | 28 | 28 | 27 | 26 | 26 | 25 | 25 | 23 | 22 | 20 | 19 |
Pricing | ||||||||||||
Price Model | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | ||
Free Option | No | No | No | No | No | No | Yes | No | No | 6K/m - $0 | 9K/m - $0 | Yes |
500 Contacts | $12 | $79 | $9 | $7 | $0 | $19 | $12 | $12 | $17 | 30K/m - $19 | 40K/m - $25 | $15 |
2,500 Contacts | $20 | $147 | $45 | $15 | $41 | $29 | $29 | $27 | $38 | 60K/m - $38 | 60K/m - $39 | $50 |
10,000 Contacts | $53 | $297 | $125 | $60 | $100 | $69 | $74 | $67 | $81 | 150K/m - $87 | 120K/m - $53 | $99 |
25,000 Contacts | $118 | $497 | $205 | $112 | $166 | $149 | $150 | $127 | $191 | 450K/m - $207 | 350K/m - $173 | $219 |
50,0000 Contacts | $205 | $599=< 125K | $275 | $172 | $316 | $392 | $231 | $254 | $295 | §299 | ||
Unlimited Contacts | $99 per extra 100K | $2,999 | ||||||||||
Cost per Contact (cents) | 0.65 | 2.97 | 1.11 | 0.39 | 1 | 0.69 | 0.74 | 0.67 | 0.82 | NA | NA | 0.99 |
Core Email & Automation | ||||||||||||
eMail Templates | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
eMail Images | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Email Form Templates | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Drag & Drop Email Design | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Autoresponders | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Marketing Automation | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Individual Customer Automation | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Customer Tagging & Segmentation | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Intelligent Timing Delivery | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Time Travel (Global 9am Delivery) | ✔ | ✔ | ✔ | |||||||||
Basic Email Analytics | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Powerful Email Analytics | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||
A/B Testing | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
SPAM Scoring | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Advanced Features | ||||||||||||
Webinar Integration | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Hosting Webinar & Recording | ✔ | ✔ | ||||||||||
Email from RSS Feeds | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||
SMS Marketing | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Postcard Mailing | ✔ | ✔ | ||||||||||
Automatic Product Recommendations | ✔ | ✔ | ✔ | |||||||||
Site Chat CRM Integration | ✔ | ✔ | ✔ | |||||||||
Membership Site Service | ✔ | |||||||||||
Team / Enterprise Functions | ||||||||||||
Multiple User Accounts | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |
Sales Team Lead Distribution | ✔ | ✔ | ✔ | ✔ | ||||||||
Salesforce Service Integration | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ (i) | ✔ | |||
Primary Features Funnels | ||||||||||||
Surveys/Polls | ✔ | ✔ | ✔ | ✔ | ||||||||
Sales/Lead Funnels | ✔ | ✔ | ✔ | |||||||||
Landing Pages | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
Exit Popups | ✔ | ✔ | ✔ | ✔ | ||||||||
Sales & Payments | ||||||||||||
eCommerce Integrations | ✔ | ✔ | ✔ | |||||||||
Full Payment Gateways | ✔ | ✔ | ||||||||||
Abandoned Cart Integration | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
Win Back / Bounce Back | ✔ | ✔ | ✔ | |||||||||
Payment Mgt | ✔ | |||||||||||
Discount Coupons | ✔ | ✔ | ||||||||||
Referral Program Mgt | ✔ | |||||||||||
CRM & Remarketing | ||||||||||||
CRM & Deal Management | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||
Facebook Integration | ✔ | ✔ | ✔ | ✔ | ||||||||
Cross Platform Journey Tracking | ✔ | ✔ | ✔ | |||||||||
Activity Scoring | ✔ | ✔ | ✔ | ✔ | ||||||||
Integrations | ||||||||||||
3rd Party Integrations | 160 | 103+ | 250+ | 9 | 80+ | 948 | 300+ | 28 | 456 | 88 | 54 | 216 |
Zapier App Integration | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Deliverability | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Security & Certifications | ||||||||||||
GDPR Compliant | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
SSL TLS Encryption | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
EU-US Privacy Shield | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Service Ratings | ||||||||||||
Ease of Use | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ |
Customer Satisfaction | ☆☆ | ☆☆☆☆ | ☆☆☆☆ | - | - | ☆☆☆☆ | - | - | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆ |
Customer Twitter Sentiment | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆ | ☆☆ | ☆☆ |
Support (Chat, Email, Phone) | Chat, Email | Chat, Email | Chat, Email | Phone, Chat, Email | Chat, Email | Phone, Chat, Email | Phone, Chat, Email | Phone, Chat, Email | Phone, Chat, Email | Limited | Chat, Email | |
Support Times | 24/7 | 12/7 | 10/5 U.S. | 24/7 | 10/5 U.S. | 24/7 | 24/7 | 12/5 | 14/6 | 10/5 | 10/5 | 24/7 |
Response Time | Immediate | Immediate | Immediate | Immediate | Delayed | Immediate | Immediate | Immediate | Immediate | Delayed | Delayed | Delyed |
Customer Support | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆ | ☆ |
Visit the Vendor | Visit GetResponse | Visit Ontraport | Visit ActiveCampaign | Visit SendX Services | Visit ConvertKit | Visit AWeber Services | Visit Benchmark | Visit iContact Services | Visit ConstantContact | Visit MailJet Services | Visit SendinBlue | Visit Mailchimp |
How We Rated the Service
Email Service Provider Ratings | Price Monthly (15-20% Discounts on Yearly Payments) |
Value for Money | Price Rating. Price Per 10,000 contacts |
Features | How Complete is the Toolset |
Deliverability | Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources. |
Ease of Use | Our rating on ease of use and design |
Client Satisfaction | Using Twitter Customer Sentiment: https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service. |
Support | Average Ratings of Support Times, Response Times & Accessibility |
Price Model | Entry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts |
Primary Features eMail | |
Email Templates | Is there a broad selection of predesigned email templates? |
Email Images | Are images for emails available for free? |
Email Form Templates | Predesigned website ready templates for capturing new subscribers |
Drag & Drop Email Design | Easily design great looking emails without HTML code |
Autoresponders | Are timed and action-driven autoresponders available? |
Marketing Automation | Ability to automate sequences of emails to customers |
Individual Customer Automation | Automation to tailor and personalize email content |
Customer Tagging & Segmentation | Ability to Tag, Segment & retarget customers by their actions, locations, time zones |
Intelligent Timing Delivery | Service optimizes send times based on when the customer previously opened emails. |
Time Travel (Global 9 am Delivery) | The ability to target a specific time globally, e.g., email delivery occurs at 9 am according to contacts’ time zone. |
Basic Email Analytics | Reporting to allow reporting on list size, growth, open rates, bounce rates, etc. |
Powerful Email Analytics | Ability to see globally and individually the customer journey, actions, onsite and in email |
A/B Testing | Multiple sends with different content to test success rate |
SPAM Scoring | Does the service check your content to make sure your messages are not flagged as SPAM? |
Advanced Features | |
Webinar Integration | Integrations Available for 3rd Party Webinar Services |
Hosting Webinar & Recording | Full Webinar Hosting, Recording & Storage Service |
Email from RSS Feeds | Can you generate automatic emails from your website RSS feed? |
SMS Marketing | Can you send SMS messages and sequence and auto-respond? |
Automatic Product Recommendations | Ability to insert product recommendations into emails – great for eCommerce businesses |
Facebook Retargeting | The ability to retarget potential customer on Facebook after they visit your website or signup to your list |
Site Chat CRM Integration | Integrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing |
Membership Site Service | Does the provider offer site membership user management services |
Team / Enterprise Functions | |
Multiple User Accounts | Adding multiple user or sub-user accounts so that you can collaborate with your team |
Sales Team Lead Distribution | Sales team workflow to distribute contact and sales lead capture. |
Salesforce Service Integration | |
Primary Features Funnels | |
Surveys/Polls | Is there an integrated survey & customer polling service included in the price? |
Sales/Lead Funnels | Ability to visualize sales funnels and the customer journey through the pipeline |
Landing Pages | Hosted pending pages integrated into your marketing automation |
Exit Popups | Advanced exit popup for your website available |
Primary Features Sales & Payments | |
eCommerce Integrations | Native full suite eCommerce integrations available |
Full Payment Gateways | Does the provider offer full turnkey payment gateways integrated into the service? |
Abandoned Cart Integration | Ability to follow up with customers who did not complete a purchase |
Win Back / Bounce Back | An effective solution for launching customer win-back campaigns |
Payment Mgt | |
Discount Coupons | Integrated discount or promotional coupon service-connected to payment gateways |
Referral Program Mgt | Can you manage your own referral/affiliate program through the service – normally an expensive 3rd party service? |
CRM & Remarketing | |
CRM & Deal Management | Is there an effective customer contact and relationship management system available? |
Cross-Platform Journey Tracking | The ability to track customers activities across different platforms, Website, Facebook, Email, SMS |
Activity Scoring | Functionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring |
Integrations | |
3rd Party Integrations | How many are 3rd party integrations available through the platform? |
Zapier App Integration | Zapier provides over 1500 integrations. Is Zapier available with this provider? |
Deliverability | Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources. |
Security & Certifications | |
GDPR Compliant | Compliant to the EU General Data Protection Regulations |
SSL TLS Encryption | The site uses strong encryption |
EU-US Privacy Shield | Certified under the EU-US Privacy Shield. |
Ease of Use | Our rating on ease of use and design |
Customer Satisfaction | Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available. |
Customer Twitter Sentiment | Using https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/, we rated the tweets about the service. |
Customer Support | Support (Chat, Email, Phone) |
Support Times | |
Response Time | |
Average Ratings of Support Times, Response Times & Accessibility |
Well done. Good review.
There is a error in this review: GetResponse has no SMS marketing. Otraport has sms marketing.
Hi, thanks for the comment, you are correct ontraport has SMS marketing integrated, whereas Getresponse achieves this through ZAPIER https://www.getresponse.com/integrations/phone-sms-integration.html