Email Marketing Platforms Comparison 2023 [2400 Tests]

In our thousands of hours of extensive testing, we have selected the best of the best in terms of value for money & benefits to startups, SMB’s, and even large enterprises. Our testing and research into over 30 major email marketing services and analyzing over 2400 data points allowed us to target the top 11 best services.

Table of Contents (Jump to Section)

• Top 5 Best Email Marketing Software Overall
• Top 5 Best Email Marketing Services For Price
• Top 5 Best for Core Email Marketing Features / Autoresponders
• Top 5 Best Email Marketing Software – Advanced Features
• Top 5 Email Marketing Services For Enterprises
• Top 5 Email Marketing Services for eCommerce, Sales & Payments
• Top 5 Email Marketing Services for CRM & Integrations
• Top 5 Email Marketing Services for Customer Support & Customer Satisfaction
• Searchable Master Table – Complete Data on Every Email Service Provider

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Top 5 Best Email Marketing Platforms Overall

1. GetResponse: Best for startups and fast-growing SMB’s. It can also scale up to meet enterprise demands with a perfect portfolio of services. An excellent set of features and great pricing means you will get auto funnels, 1st class automation visualization, cross-platform customer journey tracking, Facebook acquisition, and even site chat.
2. Ontraport: Best for medium to large businesses, Ontraport has everything your demanding enterprise will need. Key features include a full webinar service, timezone delivery, SMS & Postcard marketing, and even membership site integration. You can even manage your own partner/affiliate program through Ontraport.  Add that to pleased customers, and you have a great service.
3. SendX: Best for SMB’s & startups wanting automation, tagging, segmentation, + excellent customer service at the best price.
4. AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
5. ActiveCampaign: Best for SMB’s & enterprise businesses demanding a great CRM, marketing automation & 1st class customer service. Standout features are customer experience automation (CXA), predictive sending to get to “top of inbox,” and a full cross-platform customer journey engine complete with site chat and funnels.

Ratings
Value for Money	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Features	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Deliverability	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆
Ease of Use	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Client Satisfaction	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆	☆☆
Support	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆	☆☆☆
Total Stars	28	28	28	27	27	26	25	25	23	22	20	19
Visit the Vendor	Visit GetResponse	Visit Ontraport	Visit SendX Services	Visit AWeber Services	Visit ActiveCampaign	Visit ConvertKit	Visit Benchmark	Visit iContact Services	Visit ConstantContact	Visit MailJet Services	Visit SendinBlue	Visit Mailchimp

Table 1: Overall Ratings – Value for Money, Features, Deliverability, Usability, Customer Satisfaction & Support

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Top 5 Best Email Marketing Services For Price

1. SendX: The lowest cost email marketing software by a big margin, and packed with enough great features for startups and SMB’s
2. GetResponse: GetResponse is the 2nd lowest costing software but has the best set of advanced power features available.  If you need CRM, Auto-Funnels, Facebook lead generation, and cross-platform tracking – GetResponse is the best choice.
3. AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
4. Benchmark Email: With their Free service for up to 2,000 contacts, Benchmark is the best free email marketing service provider.  And it has plenty of power features too.
5. iContact: A well-priced service for a good set of features.  If you want intelligent sending and a strong CRM, look at GetResponse.

Value Ratings
Value	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆
Model	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Email	Email
Free-Tier	No	No	No	Yes	No	No	Yes	No	No	No	6K/m - $0	9K/m - $0
#Contacts
500	$7.49	$15	$19	$13	$17	$25	$15	$9	$30	$79	30K/m - $9.65	40K/m - $25
2,500	$15	$25	$29	$30	$38	$49	$50	$39	$50	$147	60K/m - $18.95	60K/m - $39
10,000	$39	$65	$69	$76	$81	$119	$99	$111	$110	$297	150K/m - $69	120K/m - $67
25,000	$112	$145	$149	$144	$191	$166	$219	$179	$199	$497	450K/m - $230	350K/m - $173
50,0000	$172	$250	$392	$237	$295	$316	$299	$239	$379	$599=< 125K
Unlimited	$2,999									$99 per extra 100K
Cost per Contact (cents)	0.39	0.65	0.69	0.74	0.81	1	1	1.11	0.67	2.97	NA	NA
	Visit SendX Services	Visit GetResponse	Visit AWeber Services	Visit Benchmark	Visit ConstantContact	Visit ConvertKit	Visit Mailchimp	Visit ActiveCampaign	Visit iContact Services	Visit Ontraport	Visit MailJet Services	Visit SendinBlue

Table 2: Value for money ratings, price model, cost per contacts comparison

[Related Article: Top 5 Cheapest Email Marketing Services]

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Top 5 Best for Core Email Marketing Features / Autoresponders

1. GetResponse: Winner – With a complete set of email marketing features, what separates GetResponse is the Perfect Timing and Time Travel deliverability of email; this guarantees the email will arrive at the right time for the individual contact.
2. SendX: Winner – The lowest-cost email marketing software also has better core features than its competition, including time zone and perfect time delivery.  With excellent analytics, A/B testing, and good automation, SendX is a great choice.
3. ActiveCampaign: A great feature set, excellent visual customer experience automation engine. However, it lacks forms, email templates, licensed images, and time zone-specific delivery.
4. Ontraport: With a huge selection of templates, forms, images, and excellent automation, the feature set is nearly complete.  The only things missing are time zone delivery and customer-specific send times.
5. AWeber: Simple & Reliable Email Marketing & Automation with Excellent Customer Services

Primary Features eMail
eMail Templates	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
eMail Images	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Email Forms	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Drag & Drop	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Autoresponders	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Automation	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Personalization	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Tagging & Segmentation	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Intelligent Timing Delivery	✔	✔	✔		✔	✔
Time Zone Delivery	✔	✔			✔
Email Analytics	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Power Analytics	✔	✔	✔	✔
A/B Testing	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
SPAM Scoring	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Visit the Vendor	Visit GetResponse	Visit SendX Services	Visit ActiveCampaign	Visit Ontraport	Visit Mailchimp	Visit SendinBlue	Visit AWeber Services	Visit ConvertKit	Visit Benchmark	Visit iContact Services	Visit ConstantContact	Visit MailJet Services

Table 3: Most Complete Set of Core Email Marketing Features

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 Top 5 Best Email Marketing Software – Advanced Features

1. GetResponse: A huge selection of advanced features, most impressively, you will get a full webinar hosting service complete with event automation.  It also includes RSS to Email, SMS messages, Site Chat integration, and even automatic product recommendations.
2. Ontraport: The only other service that offers a full webinar service and even a local event ticketing and check-in app.  Also, the only service to offer a full membership site management service.  SMS, Postcarding, and eCommerce product recommendations round off the offering.
3. ActiveCampaign: Fewer advanced features for ActiveCampaign, but with SMS messaging, automated site chat to CRM integration, and RSS to email services, they reach 3rd place.
4. AWeber: With plugins for Webinars and RSS to email, Aweber manages 5th place.
5. MailChimp: Offering RSS to email, Postcard Mailing, and automatic product recommendation, but missing site chat and SMS marketing.

Advanced Features
Webinar Integration	✔	✔		✔	✔
Hosting Webinar & Recording	✔	✔
Email from RSS Feeds	✔		✔	✔	✔	✔		✔
SMS Marketing	✔	✔	✔				✔		✔
Postcard Mailing		✔				✔
Automatic Product Recommendations	✔	✔				✔
Site Chat CRM Integration	✔		✔				✔
Membership Site Service		✔
Visit the Vendor	Visit GetResponse	Visit Ontraport	Visit ActiveCampaign	Visit AWeber Services	Visit Benchmark	Visit Mailchimp	Visit SendinBlue	Visit ConvertKit	Visit MailJet Services	Visit iContact Services	Visit SendX Services	Visit ConstantContact

Table 4: Advanced Features

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Top 5 Email Marketing Services For Enterprises

1. GetResponse: An elegant multi-user collaboration engine allows for internal and external staff to work together on campaigns and lead distribution to the sales force.  There is also full Salesforce.com integration, polling, survey, and the excellent visual auto-funnels, perfect for the enterprise.
2. ActiveCampaign: Joint winner in this section, with the full complement of multi-user collaboration, sales team lead distribution, salesforce.com integration, polls, funnels, and landing pages.
3. Ontraport: Ontraport also has a great enterprise offering, including multi-user collaboration, sales team lead distribution, salesforce.com integration, funnels, and landing pages.
4. ConstantContact: This allows you to host multiple accounts to enable better workflow and collaboration in the marketing/sales department.  You can add different accounts with different permissions.  The survey, Polls, and Salesforce.com integration are also included.
5. SendX: Surprisingly, SendX also has some enterprise functions like Multiple users and landing pages.

Team / Enterprise Functions
Multiple User Accounts	✔	✔	✔	✔	✔	✔		✔	✔	✔	✔	✔
Sales Team Lead Distribution	✔	✔	✔								✔
Salesforce Service Integration	✔ (i)	✔ (i)	✔ (i)	✔ (i)			✔ (i)	✔ (i)	✔ (i)	✔ (i)	✔
Primary Features Funnels
Surveys/Polls	✔	✔		✔				✔
Sales/Lead Funnels	✔	✔	✔
Landing Pages	✔	✔	✔	✔	✔	✔					✔
Exit Popups	✔	✔			✔	✔
Visit the Vendor	Visit GetResponse	Visit ActiveCampaign	Visit Ontraport	Visit ConstantContact	Visit SendX Services	Visit ConvertKit	Visit AWeber Services	Visit Benchmark	Visit iContact Services	Visit MailJet Services	Visit SendinBlue	Visit Mailchimp

Table 5: Email Marketing Service Features for Enterprises

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Top 5 Email Marketing Services for eCommerce, Sales & Payments

1. Ontraport: Clearly the best for eCommerce with full payment gateways, abandoned cart integrations, Win Back automation, Payment Management, Discount Coupons Services, and the icing on the cake, the only provider to offer a full referral/partner program management system.
2. GetResponse: Also with a nice offering for eCommerce, with full payment gateways, abandoned cart integrations, Win Back automation, and Payment Management
3. ActiveCampaign: Offering payment many payment integrations, abandoned cart automation, and automated Win Back7Bounce Back programs.  Not the best, but pretty good.
4. Benchmark Email: Benchmark offer abandoned cart integrations
5. ConstantContact: ConstantContact offer discount coupons & Landing page integration natively.

Sales & Payments
eCommerce Integrations	✔	✔	✔
Full Payment Gateways	✔	✔
Abandoned Cart Integration	✔	✔	✔	✔		✔
Win Back / Bounce Back	✔	✔	✔
Payment Mgt	✔
Discount Coupons	✔				✔
Referral Program Mgt	✔
Visit the Vendor	Visit Ontraport	Visit GetResponse	Visit ActiveCampaign	Visit Benchmark	Visit ConstantContact	Visit Mailchimp	Visit SendX Services	Visit ConvertKit	Visit AWeber Services	Visit iContact Services	Visit MailJet Services	Visit SendinBlue

Table 6: Email Marketing Services for eCommerce, Sales & Payments

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 Top 5 Email Marketing Services for CRM & Integrations

1. GetResponse: Joint winner, with a seamless cross-platform customer journey tracking fully integrated into the CRM, including automated activity scoring to qualify leads.  Add to that over 160 other integrations and a Facebook Lead acquisition engine, and you have a 1st class CRM for the enterprise.
2. Ontraport: The best for eCommerce and a joint winner for CRM, offering a full cross-platform customer journey, lead-scoring, Facebook lead acquisition engine, plus 160+ 3rd party integrations.
3. ActiveCampaign: Joint winner Active Campaign offers the full suite of key services, cross-platform customer journey, lead-scoring, Facebook lead acquisition, plus 250+ integrations.
4. Benchmark Email: Have a usable, albeit manual CRM, but with 300+ native integrations, it takes 4th place.
5. ConvertKit: ConvertKit does have a CRM, but it lacks the seamless integration of the winners.

CRM & Remarketing
CRM & Deal Management	✔	✔	✔	✔	✔	✔	✔
Facebook Integration	✔	✔	✔						✔
Cross Platform Journey Tracking	✔	✔	✔
Activity Scoring	✔	✔	✔									✔
Integrations
3rd Party Integrations	160	103+	250+	300+	80+	28	88	948	456	9	54	216
Zapier App Integration	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Security & Certifications
GDPR Compliant	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
SSL TLS Encryption	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
EU-US Privacy Shield	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Visit the Vendor	Visit GetResponse	Visit Ontraport	Visit ActiveCampaign	Visit Benchmark	Visit ConvertKit	Visit iContact Services	Visit MailJet Services	Visit AWeber Services	Visit ConstantContact	Visit SendX Services	Visit SendinBlue	Visit Mailchimp

Table 7: Email Marketing Services for CRM & Integrations

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Top 5 Email Marketing Services for Customer Support & Customer Satisfaction

1. AWeber: Easy to use, and with a 4-star Trustpilot rating and 5-star Twitter sentiment rating, the customers are happy.  Probably because AWeber offers a 24/7 telephone number and immediate response times.
2. Ontraport: With raving fans on Trustpilot, and an excellent 5 star Twitter sentiment rating, the customers are happy. It’s a shame the support is only 12/7.
3. GetResponse: Surprisingly, our overall winner only gets a 2-star Trustpilot rating, even though the Twitter Sentiment indicator is 5 stars.  With 24/7 immediate response via chat or email, I do not think you can go far wrong.
4. ActiveCampaign: A 4-star ease of use, with an excellent 4 star Trustpilot rating, and happy Twitter users, Active Campaign offers great support, although only 10 hours a day, 5 days per week.
5. ConstantContact: Offering 14/6 phone, email & chat support, a 4-star Trustpilot rating, plus an excellent array of self teach video tutorials, makes the service easy to use.

Service Ratings
Ease of Use	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Customer Satisfaction	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	-	☆☆☆☆	☆☆☆☆	-	-	-	☆
Customer Twitter Sentiment	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆
Support (Chat, Email, Phone)	Phone, Chat, Email	Chat, Email	Chat, Email	Chat, Email	Phone, Chat, Email	Phone, Chat, Email	Email	Limited	Phone, Chat, Email	Phone, Chat, Email	Chat, Email	Chat, Email
Support Times	24/7	12/7	24/7	10/5 U.S.	14/6	24/7	10/5	10/5	24/7	12/5	10/5 U.S.	24/7
Response Time	Immediate	Immediate	Immediate	Immediate	Immediate	Immediate	Delayed	Delayed	Immediate	Immediate	Delayed	Delyed
Customer Support	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆
Visit the Vendor	Visit AWeber Services	Visit Ontraport	Visit GetResponse	Visit ActiveCampaign	Visit ConstantContact	Visit SendX Services	Visit MailJet Services	Visit SendinBlue	Visit Benchmark	Visit iContact Services	Visit ConvertKit	Visit Mailchimp

Table 8: Customer Support & Customer Satisfaction

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Searchable Master Table – Complete Data on Every Email Service Provider

Ratings
Value for Money	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Features	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆	☆☆☆☆	☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Deliverability	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆
Ease of Use	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Client Satisfaction	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆	☆☆
Support	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆	☆☆☆
Total Stars	28	28	28	27	26	26	25	25	23	22	20	19
Pricing
Price Model	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Contact	Email	Email	Contact
Free Option	No	No	No	No	No	No	Yes	No	No	6K/m - $0	9K/m - $0	Yes
500 Contacts	$12	$79	$9	$7	$0	$19	$12	$12	$17	30K/m - $19	40K/m - $25	$15
2,500 Contacts	$20	$147	$45	$15	$41	$29	$29	$27	$38	60K/m - $38	60K/m - $39	$50
10,000 Contacts	$53	$297	$125	$60	$100	$69	$74	$67	$81	150K/m - $87	120K/m - $53	$99
25,000 Contacts	$118	$497	$205	$112	$166	$149	$150	$127	$191	450K/m - $207	350K/m - $173	$219
50,0000 Contacts	$205	$599=< 125K	$275	$172	$316	$392	$231	$254	$295			§299
Unlimited Contacts		$99 per extra 100K		$2,999
Cost per Contact (cents)	0.65	2.97	1.11	0.39	1	0.69	0.74	0.67	0.82	NA	NA	0.99
Core Email & Automation
eMail Templates	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
eMail Images	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Email Form Templates	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Drag & Drop Email Design	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Autoresponders	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Marketing Automation	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Individual Customer Automation	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Customer Tagging & Segmentation	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Intelligent Timing Delivery	✔		✔	✔							✔	✔
Time Travel (Global 9am Delivery)	✔			✔								✔
Basic Email Analytics	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Powerful Email Analytics	✔	✔	✔	✔				✔	✔
A/B Testing	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
SPAM Scoring	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Advanced Features
Webinar Integration	✔	✔				✔	✔					✔
Hosting Webinar & Recording	✔	✔
Email from RSS Feeds	✔		✔		✔	✔	✔					✔
SMS Marketing	✔	✔	✔							✔	✔
Postcard Mailing		✔										✔
Automatic Product Recommendations	✔	✔										✔
Site Chat CRM Integration	✔		✔								✔
Membership Site Service		✔
Team / Enterprise Functions
Multiple User Accounts	✔	✔	✔	✔	✔		✔	✔	✔	✔	✔	✔
Sales Team Lead Distribution	✔	✔	✔								✔
Salesforce Service Integration	✔ (i)	✔ (i)	✔ (i)			✔ (i)	✔ (i)	✔ (i)	✔ (i)	✔ (i)	✔
Primary Features Funnels
Surveys/Polls	✔		✔				✔		✔
Sales/Lead Funnels	✔	✔	✔
Landing Pages	✔	✔	✔	✔	✔				✔		✔
Exit Popups	✔		✔	✔	✔
Sales & Payments
eCommerce Integrations	✔	✔	✔
Full Payment Gateways	✔	✔
Abandoned Cart Integration	✔	✔	✔				✔					✔
Win Back / Bounce Back	✔	✔	✔
Payment Mgt		✔
Discount Coupons		✔							✔
Referral Program Mgt		✔
CRM & Remarketing
CRM & Deal Management	✔	✔	✔		✔		✔	✔		✔
Facebook Integration	✔	✔	✔						✔
Cross Platform Journey Tracking	✔	✔	✔
Activity Scoring	✔	✔	✔									✔
Integrations
3rd Party Integrations	160	103+	250+	9	80+	948	300+	28	456	88	54	216
Zapier App Integration	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Deliverability	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Security & Certifications
GDPR Compliant	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
SSL TLS Encryption	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
EU-US Privacy Shield	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔	✔
Service Ratings
Ease of Use	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆
Customer Satisfaction	☆☆	☆☆☆☆	☆☆☆☆	-	-	☆☆☆☆	-	-	☆☆☆☆	☆☆☆☆	☆☆☆☆	☆
Customer Twitter Sentiment	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆	☆☆	☆☆
Support (Chat, Email, Phone)	Chat, Email	Chat, Email	Chat, Email	Phone, Chat, Email	Chat, Email	Phone, Chat, Email	Phone, Chat, Email	Phone, Chat, Email	Phone, Chat, Email	Email	Limited	Chat, Email
Support Times	24/7	12/7	10/5 U.S.	24/7	10/5 U.S.	24/7	24/7	12/5	14/6	10/5	10/5	24/7
Response Time	Immediate	Immediate	Immediate	Immediate	Delayed	Immediate	Immediate	Immediate	Immediate	Delayed	Delayed	Delyed
Customer Support	☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆☆	☆☆☆☆☆	☆☆☆☆	☆☆☆☆	☆☆☆	☆☆	☆
Visit the Vendor	Visit GetResponse	Visit Ontraport	Visit ActiveCampaign	Visit SendX Services	Visit ConvertKit	Visit AWeber Services	Visit Benchmark	Visit iContact Services	Visit ConstantContact	Visit MailJet Services	Visit SendinBlue	Visit Mailchimp

Email Marketing Services Master Comparison Table

 

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How We Rated the Service

Email Service Provider Ratings	Price Monthly (15-20% Discounts on Yearly Payments)
Value for Money	Price Rating. Price Per 10,000 contacts
Features	How Complete is the Toolset
Deliverability	Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Ease of Use	Our rating on ease of use and design
Client Satisfaction	Using Twitter Customer Sentiment: https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service.
Support	Average Ratings of Support Times, Response Times & Accessibility
Price Model	Entry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts
Primary Features eMail
Email Templates	Is there a broad selection of predesigned email templates?
Email Images	Are images for emails available for free?
Email Form Templates	Predesigned website ready templates for capturing new subscribers
Drag & Drop Email Design	Easily design great looking emails without HTML code
Autoresponders	Are timed and action-driven autoresponders available?
Marketing Automation	Ability to automate sequences of emails to customers
Individual Customer Automation	Automation to tailor and personalize email content
Customer Tagging & Segmentation	Ability to Tag, Segment & retarget customers by their actions, locations, time zones
Intelligent Timing Delivery	Service optimizes send times based on when the customer previously opened emails.
Time Travel (Global 9 am Delivery)	The ability to target a specific time globally, e.g., email delivery occurs at 9 am according to contacts’ time zone.
Basic Email Analytics	Reporting to allow reporting on list size, growth, open rates, bounce rates, etc.
Powerful Email Analytics	Ability to see globally and individually the customer journey, actions, onsite and in email
A/B Testing	Multiple sends with different content to test success rate
SPAM Scoring	Does the service check your content to make sure your messages are not flagged as SPAM?
Advanced Features
Webinar Integration	Integrations Available for 3rd Party Webinar Services
Hosting Webinar & Recording	Full Webinar Hosting, Recording & Storage Service
Email from RSS Feeds	Can you generate automatic emails from your website RSS feed?
SMS Marketing	Can you send SMS messages and sequence and auto-respond?
Automatic Product Recommendations	Ability to insert product recommendations into emails – great for eCommerce businesses
Facebook Retargeting	The ability to retarget potential customer on Facebook after they visit your website or signup to your list
Site Chat CRM Integration	Integrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing
Membership Site Service	Does the provider offer site membership user management services
Team / Enterprise Functions
Multiple User Accounts	Adding multiple user or sub-user accounts so that you can collaborate with your team
Sales Team Lead Distribution	Sales team workflow to distribute contact and sales lead capture.
	Salesforce Service Integration
Primary Features Funnels
Surveys/Polls	Is there an integrated survey & customer polling service included in the price?
Sales/Lead Funnels	Ability to visualize sales funnels and the customer journey through the pipeline
Landing Pages	Hosted pending pages integrated into your marketing automation
Exit Popups	Advanced exit popup for your website available
Primary Features Sales & Payments
eCommerce Integrations	Native full suite eCommerce integrations available
Full Payment Gateways	Does the provider offer full turnkey payment gateways integrated into the service?
Abandoned Cart Integration	Ability to follow up with customers who did not complete a purchase
Win Back / Bounce Back	An effective solution for launching customer win-back campaigns
Payment Mgt
Discount Coupons	Integrated discount or promotional coupon service-connected to payment gateways
Referral Program Mgt	Can you manage your own referral/affiliate program through the service – normally an expensive 3rd party service?
CRM & Remarketing
CRM & Deal Management	Is there an effective customer contact and relationship management system available?
Cross-Platform Journey Tracking	The ability to track customers activities across different platforms, Website, Facebook, Email, SMS
Activity Scoring	Functionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring
Integrations
3rd Party Integrations	How many are 3rd party integrations available through the platform?
Zapier App Integration	Zapier provides over 1500 integrations. Is Zapier available with this provider?
Deliverability	Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Security & Certifications
GDPR Compliant	Compliant to the EU General Data Protection Regulations
SSL TLS Encryption	The site uses strong encryption
EU-US Privacy Shield	Certified under the EU-US Privacy Shield.
Ease of Use	Our rating on ease of use and design
Customer Satisfaction	Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available.
Customer Twitter Sentiment	Using https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/, we rated the tweets about the service.
Customer Support	Support (Chat, Email, Phone)
	Support Times
	Response Time
	Average Ratings of Support Times, Response Times & Accessibility