AWeber Email Marketing Review 2020. Is Aweber Worth It?

AWeber Has Happy Customers & Excellent Support & Good Pricing. But The Digital World Moves Fast, Is AWeber Still Innovating? Detailed Report.

AWeber Review Ratings
Overall
4.5
  • Pricing
  • Features
  • Email Deliverability
  • Ease of Use
  • Client Satisfaction
  • Customer Support
Sending
User Ratings - Click Stars to Vote
4.67 (3 votes)

AWeber Email Marketing Service

AWeber: Recommended for SMB’s & Startups Wanting Good Automation, Tagging, Segmentation + Excellent Customer Service & Deliverability.

Aweber Review Summary

AWeber is one of the oldest and most mature email marketing services, first established in 1998.  AWeber’s focus on email deliverability, customer service, and marketing automation, all at a great price point, makes it a great choice for startups and SMBs.

Still, for eCommerce & Enterprises, it is surprisingly lacking.

AWeber offers a good core set of email marketing automation tools, and what it does not provide natively is covered with a massive collection of 950+ integrations.  Its customers are delighted and willing to pay a little more to get the highest customer service levels and personal support.

AWeber Pros

Review Winning Software
AWeber Review Winner: Best For Pricing, Simplicity & Customer Service

★ Excellent Customer Satisfaction Ratings
★ Excellent Email Deliverability
★ 700+ Email Templates
★ 6000+ Stock Photos
★ 24/7 Phone & Chat Support
★ Good Automation, Segmentation & Tagging
★ Excellent Cusomter Service

AWeber Cons

✘ No CRM
✘ No Funnels

Visit AWeber

The Review Process

We have tested 30 of the most popular email marketing software vendors out of a list of over 100.  We have compared over 80 key features and benefits to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing.  For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page. 

AWeber: Ranked 3rd Best For Pricing

Top 5 Best Email Marketing Services For Price

  1. SendX: The lowest cost email marketing software by a big margin, and packed with enough great features for startups and SMB’s
  2. GetResponse: GetResponse is the 2nd lowest costing software but has the best set of advanced power features available.  If you need CRM, Auto-Funnels, Facebook lead generation, and cross-platform tracking – GetResponse is the best choice.
  3. AWeber: A good price and features balance, suitable for those wanting basic automation and valuing simplicity
  4. Benchmark Email: With their Free service for up to 2,000 contacts, Benchmark is the best free email marketing service provider.  And it has plenty of power features too.
  5. iContact: A well-priced service for a good set of features.  If you want intelligent sending and a strong CRM, look at GetResponse.
Value RatingsSendX Email ServiceGet Response Email Marketing ServiceAWeber Email Marketing ServiceBenchmark EmailConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesiContact Email Marketing ServiceOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Value☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
ModelContactContactContactContactContactContactContactContactContactContactEmailEmail
Free-TierNoNoNoYesNoNoYesNoNoNo6K/m - $09K/m - $0
#Contacts
500$7.49$15$19$13$17$25$15$9$30$7930K/m - $9.6540K/m - $25
2,500$15$25$29$30$38$49$50$39$50$14760K/m - $18.9560K/m - $39
10,000$39$65$69$76$81$119$99$111$110$297150K/m - $69120K/m - $67
25,000$112$145$149$144$191$166$219$179$199$497450K/m - $230350K/m - $173
50,0000$172$250$392$237$295$316$299$239$379$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.690.740.81111.110.672.97NANA
Visit SendX ServicesVisit GetResponseVisit AWeber ServicesVisit BenchmarkVisit ConstantContactVisit ConvertKitVisit MailchimpVisit ActiveCampaignVisit iContact ServicesVisit OntraportVisit MailJet ServicesVisit SendinBlue

When it comes to pricing, AWeber is there with the leaders.  They came third in our study.  The heatmap below shows their position relative to other service providers.

Table 2: Value for money ratings, price model, cost per contacts comparison

[Related Article: Top 5 Cheapest Email Marketing Services]

When it comes to pricing, AWeber is there with the leaders.  They came third in our study.  The heatmap below shows their position relative to other service providers.

Competitor Pricing Table – All Email Marketing Services

Value RatingsSendX Email ServiceGet Response Email Marketing ServiceAWeber Email Marketing ServiceBenchmark EmailConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesiContact Email Marketing ServiceOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Value☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
ModelContactContactContactContactContactContactContactContactContactContactEmailEmail
Free-TierNoNoNoYesNoNoYesNoNoNo6K/m - $09K/m - $0
#Contacts
500$7.49$15$19$13$17$25$15$9$30$7930K/m - $9.6540K/m - $25
2,500$15$25$29$30$38$49$50$39$50$14760K/m - $18.9560K/m - $39
10,000$39$65$69$76$81$119$99$111$110$297150K/m - $69120K/m - $67
25,000$112$145$149$144$191$166$219$179$199$497450K/m - $230350K/m - $173
50,0000$172$250$392$237$295$316$299$239$379$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.690.740.81111.110.672.97NANA
Visit SendX ServicesVisit GetResponseVisit AWeber ServicesVisit BenchmarkVisit ConstantContactVisit ConvertKitVisit MailchimpVisit ActiveCampaignVisit iContact ServicesVisit OntraportVisit MailJet ServicesVisit SendinBlue

Unlike most email service providers, Aweber does not offer complicated tiers of service.  There is simply one service, and this includes:

  • Email Marketing Automation
  • Unlimited Email Sends
  • Segmentation, Tagging, Autoresponders
  • Signup Forms, Email Templates & Stock Photos
  • Email to RSS, Facebook & Twitter
  • 945 integrations to other platforms

Things to Know About AWebers Pricing

Surprisingly though, there is an added analytics charge of $19 per month, but this is included in the prices shown on the website.

Another thing to note is that if you have multiple lists and have the same contact on two of those lists, you will be charged for two subscribers.  The pricing model is based on subscribers to lists, not the number of unique contacts.  To ensure you do not have this duplication, maintain only one list per business, and use tagging to separate your customers into different segments.

AWeber Email Marketing & Automation Features

Like all of the services reviewed, Aweber offers a selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns.  The email design process is also fully drag-and-drop, making crafting your message a breeze.

In fact, AWeber has a huge collection with 700+ newsletter templates and 6,000+  licensed images, which will ensure your emails will look professional and unique.  They will also host your uploaded images.

AWeber also has the largest collection of predesigned email capture forms with over 1,000 different designs, which are also fully customizable. The types of forms on offer are Inline, Pop-Over, Lightbox, and Pop-Up.  The only thing missing is an Exit Intent form.

Most software providers offer Autoresponders, Email Sequencing, Customer Tagging, and Segmentation.  What separates Aweber is the ease of implementation and the levels of automation available.  The video below will give you a good idea of how easy this process is.

AWeber Segmentation & Tagging Video

Using AWeber to Add Tags to Subscribers When They Signup

 

ScreenShot of How I Use AWeber Automation

AWeber Automation & AutoResponders
AWeber Automation & AutoResponders

Simple sequential automation and tag-based triggers are all covered in Aweber’s core service, as you can see above.

Is AWeber Falling Behind On Machine Learning?

We see a powerful trend in the industry towards machine learning to improve email services.  Take, for example, the excellent innovation by GetResponse, which enables you to target each individual contact with an email delivered at the usual time they open emails, so if your contact reads their emails at 6:30 am weekdays, the email will be delivered then, so it is at the top of the inbox.  You can also deliver the email at, for example, 9 am in every timezone; it is called “Time Travel” by GetResponse. ActiveCampaign and SendX also have similar functionality.

So the answer is yes, AWeber is falling behind in innovative uses of AI and machine learning.

AWeber Reporting & Analytics

AWeber has a solid set of basic reporting and analytics.  You will have the ability to analyze and improve your campaigns with reporting that allows you to compare open rates, undeliverable, unsubscribes clicks over time, and more.  You can also seamlessly segment your list based on the responses or actions against your email.

It is also a breeze to list unsubscribes or undeliverables a swiftly remove the contact from your database using Bulk Delete.

However, to suggest AWeber has any kind of advanced reporting or analytics would be incorrect.  The reporting is very static and lacks the ability to configure even basic dates; for example, if you want to view performance over more than one year, it is impossible.

AWebers Reporting & Statistic App
AWeber’s Reporting & Statistic App

AWeber is clearly aimed at small businesses, but I am not sure this level of reporting will grow with you as you grow.  It may be something you are willing to accept in exchange for their low pricing and simplicity of use.

[Related Post – Compare All Email Marketing Services Side By Side]

Of course, you can also see list growth, unsubscribes, and even social shares.  Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included in the service.

Visit AWeber

 

Advanced Email Features

AWeber RSS to Email

Email to RSS is a simple yet effective way to streamline the communication process with your audience.  You can set it up so that when you publish a new article on your website in a specific category, the email service will be notified and can build a customized email and send it to your audience without you having to do anything.  This is a huge timesaver.

Surprisingly, not all email newsletter providers offer this service.  To view the other vendors offering this service, check out our Email Service Master Comparison Table.

Email to Facebook

As with the RSS function, you can quickly and effectively integrate the AWeber mailing engine into Facebook.  Any broadcast email you setup can, with a single click, also send an update to a Facebook page.

Email to Twitter

A nice addition is the ability to send an automatic update to your Twitter profile from a broadcast message.  It is these little process improvement that saves time and effort.

AWeber’s Lack of Advanced Features for Enterprise & Ecommerce

AWeber is clearly not aiming at enterprise customers.  There is no possibility to host multiple accounts to enable better workflow and collaboration in the marketing department.

There is also no mechanism for customer relationship management (CRM) or lead capture available.  So if you are part of a larger team, you will want to consider GetResponse or Ontraport.  GetResponse has a great price point and a complete set of features.

One saving grace for AWeber here is the SalesForce.com integration.  SalesForce.com is the industry leader when it comes to CRM, so integrating your marketing department’s contact list into the Salesforce ecosystem can be critical for enterprise customers. AWeber has developed its own integrated service to enable the seamless passage of customer data, messaging, collaboration, and messaging between the services.

Out of all tests, only three software vendors offer a fully integrated site chat function; AWeber is not one of them.

AWeber Has Serious Integrations

AWeber does not have native landing pages, payment processors, or eCommerce functionality like our review-winning GetResponse, but it does have a set of integrations that enable this functionality.

AWeber’s strategy is not to build a completely integrated solution themselves but to build integrations to a huge network of 3rd parties.  This is the saving grace of AWeber because, with over 950 integrations, you are guaranteed to have the ability to integrate with practically every serious service out there.  In addition to that, they have a Zapier integration, which enables another 1,500 services.  So you can rest assured all the usual payment processors and eCommerce services are covered, including:

  • Paypal
  • Stripe
  • Shopify
  • Square
  • WooCommerce

Security & Certifications

At this stage in the development of the internet, cybersecurity is of utmost importance.  High-profile data leaks and hacks result in large fines to businesses that do not adequately protect their customer’s data.

Email Service Provider Security Compliance Table

GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield

AWeber Rated Number 1 For Customer Service

Top 5 Email Marketing Services for Customer Support & Customer Satisfaction

  1. AWeber: Easy to use, and with a 4-star Trustpilot rating and 5-star Twitter sentiment rating, the customers are happy.  Probably because AWeber offers a 24/7 telephone number and immediate response times.
  2. Ontraport: With raving fans on Trustpilot, and an excellent 5 star Twitter sentiment rating, the customers are happy. It’s a shame the support is only 12/7.
  3. ActiveCampaign: A 4-star ease of use, with an excellent 4 star Trustpilot rating, and happy Twitter users, Active Campaign offers great support, although only 10 hours a day, 5 days per week.
  4. ConstantContact: Offering 14/6 phone, email & chat support, a 4-star Trustpilot rating, plus an excellent array of self teach video tutorials, makes the service easy to use.
  5. GetResponse: Surprisingly, our overall winner only gets a 2-star Trustpilot rating, even though the Twitter Sentiment indicator is 5 stars.  With 24/7 immediate response via chat or email, I do not think you can go far wrong.
Service RatingsAWeber Email Marketing ServiceOntraport Email & CRM ServicesGet Response Email Marketing ServiceActive Campaign Email ServicesConstant Contact Email ServicesSendX Email ServiceMailJet Email ServiceSendinBlue Email ServiceBenchmark EmailiContact Email Marketing ServiceConvertKit Email & Sales ServicesMailchimp Email Service
Ease of Use☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Customer Satisfaction☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆-☆☆☆☆☆☆☆☆---
Customer Twitter Sentiment☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, EmailChat, EmailChat, EmailChat, EmailPhone, Chat, EmailPhone, Chat, EmailEmailLimitedPhone, Chat, EmailPhone, Chat, EmailChat, EmailChat, Email
Support Times24/712/724/710/5 U.S.14/624/710/510/524/712/510/5 U.S.24/7
Response TimeImmediateImmediateImmediateImmediateImmediateImmediateDelayedDelayedImmediateImmediateDelayedDelyed
Customer Support☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆
Visit the VendorVisit AWeber ServicesVisit OntraportVisit GetResponseVisit ActiveCampaignVisit ConstantContactVisit SendX ServicesVisit MailJet ServicesVisit SendinBlueVisit BenchmarkVisit iContact ServicesVisit ConvertKitVisit Mailchimp

Table 8: Customer Support & Customer Satisfaction

AWeber scores highly in customer service and customer satisfaction.  Whatever problem you may be facing, the talented and passionate support team is available instantly, the support service is easy to navigate and use.

AWeber Review Summary

AWeber offers a good core set of email marketing automation tools, and what it does not provide natively is covered with a massive collection of 950+ integrations.  Its customers are extremely happy and willing to pay a little more to get the highest customer service levels and personal support.

Visit AWeber

 

[Related Post – Compare All Email Marketing Services Side By Side]

AWeber Email Marketing – Full Features Data Sheet

Email Service ProviderAWeber Email Marketing Service
Value for Money☆☆☆☆☆
Features☆☆
Deliverability☆☆☆☆☆
Ease of Use☆☆☆☆
Client Satisfaction☆☆☆☆☆
Support☆☆☆☆☆
Total Stars26
Price ModelContact
Free OptionNo
500 Contacts$19
2,500 Contacts$29
10,000 Contacts$69
25,000 Contacts$149
50,0000 Contacts$392
Unlimited Contacts
Cost per Contact (cents)0.69
Primary Features eMail
eMail Templates
eMail Images
Email Form Templates
Drag & Drop Email Design
Autoresponders
Marketing Automation
Individual Customer Automation
Customer Tagging & Segmentation
Intelligent Timing Delivery
Time Travel (Global 9am Delivery)
Basic Email Analytics
Powerful Email Analytics
A/B Testing
SPAM Scoring
Advanced Features
Webinar Integration
Hosting Webinar & Recording
Email from RSS Feeds
SMS Marketing
Automatic Product Recommendations
Site Chat CRM Integration
Membership Site Service
Team / Enterprise Functions
Multiple User Accounts
Sales Team Lead Distribution
Salesforce Service Integration✔ (i)
Primary Features Funnels
Surveys/Polls
Sales/Lead Funnels
Landing Pages
Exit Popups
Primary Features Sales & Payments
eCommerce Integrations
Full Payment Gateways
Abandoned Cart Integration
Win Back / Bounce Back
Payment Mgt
Discount Coupons
Referral Program Mgt
CRM & Remarketing
CRM & Deal Management
Cross Platform Journey Tracking
Activity Scoring
Integrations
3rd Party Integrations948
Zapier App Integration
Deliverability☆☆☆☆☆
Security & Certifications
GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield
Ease of Use☆☆☆☆
Customer Satisfaction☆☆☆☆
Customer Twitter Sentiment☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, Email
Support Times24/7
Response TimeImmediate
Customer Support☆☆☆☆☆
Visit the VendorVisit AWeber Services
AWeber Email Marketing Software Features Overview Data Sheet

How We Rated the Service

Email Marketing Platforms Comparison 2020 [2400 Tests]

 

Barry's 25 years of experience with Silicon Valley Corporations such as IBM, Compaq, Hewlett Packard, Hewlett Packard Enterprise & DXC Technology enables him to share his knowledge of succeeding in today's professional corporate environments and develop a great work life for yourself.

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