AWeber Email Marketing Review 2020. Is Aweber Worth It?

AWeber Has Very Happy Customers & Excellent Support, But The Digital World Is Moving Fast, Is AWeber Continuing To Innovate? Our Detailed Report Reveals All

AWeber Review Ratings
  • Pricing
  • Features
  • Email Deliverability
  • Ease of Use
  • Client Satisfaction
  • Customer Support
User Ratings - Click Stars to Vote
4.5 (2 votes)


AWeber offers a good core set of email marketing automation tools, and what it does not provide natively is covered with a massive collection of 950+ integrations.  Its customers are delighted and are willing to pay a little more to get the highest levels of customer service and personal support.

AWeber Email Marketing ServiceReview Winning Software

AWeber: Recommended for SMB’s & Startups Wanting Good Automation, Tagging, Segmentation + Excellent Customer Service & Deliverability.

AWeber is one of the oldest and most mature email marketing services, first established in 1998.  AWeber’s focus on email deliverability, customer service, and marketing automation all at a great price point make it a solid choice for startups and small to medium businesses. Still, for eCommerce & Enterprises, it is surprisingly lacking.


AWeber Review SummaryLikesDislikes
★ Excellent Customer Satisfaction Ratings✘ No CRM
★ Excellent Email Deliverability✘ No Funnels
★ 700+ Email Templates
★ 6000+ Stock Photos
Visit AWeber★ 24/7 Phone & Chat Support
★ Good Automation, Segmentation & Tagging


The Review Process

We have tested 30 of the most popular email marketing software vendors out of a list of over 100.  We have compared over 80 key features and benefits to be able to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing.  For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page. 

AWeber Pricing

There are two types of pricing models in the email marketing industry.

  1. Per Contact Pricing means you are charged for storage of a number of contacts; this model usually includes unlimited email sends.
  2. Per Email Pricing – this model usually means that you can have an unlimited number of contacts, but you pay per thousand email sends.

All email marketing vendors also offer multiple tiers of service, a basic tier providing email messaging, autoresponders, and segmentation.  More advanced tiers usually provide more in-depth services such as email marketing automation, Customer Relationship Management (CRM), Sales Funnels, Payment Gateways, and landing pages.

When it comes to pricing, AWeber is there with the leaders.  They came third in our study.  The heatmap below shows their position relative to over service providers.

Competitor Pricing Table – All Email Marketing Services

Value RatingsSendX Email ServiceGet Response Email Marketing ServiceBenchmark EmailAWeber Email Marketing ServiceConstant Contact Email ServicesConvertKit Email & Sales ServicesMailchimp Email ServiceActive Campaign Email ServicesiContact Email Marketing ServiceOntraport Email & CRM ServicesMailJet Email ServiceSendinBlue Email Service
Free-TierNoNoYesNoNoNoYesNoNoNo6K/m - $09K/m - $0
500$7.49$15$13$19$17$25$15$9$30$7930K/m - $9.6540K/m - $25
2,500$15$25$30$29$38$49$50$39$50$14760K/m - $18.9560K/m - $39
10,000$39$65$76$69$81$119$99$111$110$297150K/m - $69120K/m - $67
25,000$112$145$144$149$191$166$219$179$199$497450K/m - $230350K/m - $173
50,0000$172$250$237$392$295$316$299$239$379$599=< 125K
Unlimited$2,999$99 per extra 100K
Cost per Contact (cents)0.390.650.740.690.81111.110.672.97NANA
Visit SendX ServicesVisit GetResponseVisit BenchmarkVisit AWeber ServicesVisit ConstantContactVisit ConvertKitVisit MailchimpVisit ActiveCampaignVisit iContact ServicesVisit OntraportVisit MailJet ServicesVisit SendinBlue

Unlike most email service providers, Aweber does not offer complicated tiers of service.  There is simply one service, and this includes:

  • Email Marketing Automation
  • Unlimited Email Sends
  • Segmentation, Tagging, Autoresponders
  • Signup Forms, Email Templates & Stock Photos
  • Email to RSS, Facebook & Twitter
  • 945 integrations to other platforms

Things to Know About AWebers Pricing

Surprisingly though, there is an added analytics charge of $19 per month, but this is included in the prices shown on the website.

Also, another thing to note is that is you have multiple lists, and you have the same contact on two of those lists you will be charged for two subscribers.  The pricing model is based on subscribers to lists, not the number of unique contacts.  To ensure you do not have this duplication, maintain only one list per business, and use tagging to separate your customers into different segments.

AWeber Email Marketing & Automation Features

Like all of the services reviewed, Aweber offers a selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns.  The email design process is also fully drag-and-drop, making crafting your message a breeze.

In fact, AWeber has a huge collection with 700+ newsletter templates and 6,000+  licensed images, which will ensure your emails will look professional and unique.  They will also host your uploaded images.

AWeber also has the largest collection of predesigned email capture forms with over 1,000 different designs, which are also fully customizable. The types of form on offer are Inline, Pop-Over, Lightbox, and Pop-Up.  The only thing missing is an Exit Intent form.

Most software providers offer Autoresponders, Email Sequencing, Customer Tagging, and Segmentation.  What separates Aweber is the ease of implementation and the levels of automation available.  The video below will give you a good idea of how easy this process is.

AWeber Segmentation & Tagging Video

Using AWeber to Add Tags to Subscribers When They Signup


ScreenShot of How I Use AWeber Automation

AWeber Automation & AutoResponders
AWeber Automation & AutoResponders

Simple sequential automation and tag-based triggers are all covered in Aweber’s core service, as you can see above.

Is AWeber Falling Behind On Machine Learning?

We see a very strong trend in the industry towards machine learning to improve email services.  Take for example the excellent new innovations by GetResponse which enables you to target each individual contact with an email delivered at the usual time they open emails, so if your contact reads their emails at 6:30 am weekdays, the email will be delivered then, so it is at the top of the inbox  You can also deliver the email at, for example, 9 am in every timezone, it is called “Time Travel” by GetResponse. ActiveCampaign and SendX also have similar functionality.

So the answer is yes, AWeber is falling behind in innovative uses of AI and machine learning.

AWeber Reporting & Analytics

AWeber has a solid set of basic reporting and analytics.  You will have the ability to analyze and improve your campaigns with reporting that allows you to compare open rates, undeliverable, unsubscribes clicks over time, and more.  You can also seamlessly segment your list based on the responses or actions against your email.

It is also a breeze to list unsubscribes or undeliverables a swiftly remove the contact from your database using Bulk Delete.

However, to suggest AWeber have any kind of advanced reporting or analytics would be incorrect.  The reporting is very static and lacks the ability to configure even basic dates; for example, if you want to view performance over more than one year, it is impossible.

AWebers Reporting & Statistic App
AWeber’s Reporting & Statistic App

AWeber is clearly aimed at small businesses, but as you grow, I am not sure this level of reporting will grow with you.  It may be something you are willing to accept in exchange for their low pricing and the simplicity of use.

[Related Post – Compare All Email Marketing Services Side By Side]

Of course, you can also see list growth, unsubscribes, and even social shares.  Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included in the service.

Visit AWeber


Advanced Email Features

AWeber RSS to Email

Email to RSS is a simple yet effective way to streamline the communication process with your audience.  You can set it up so that when you publish a new article on your website in a specific category, the email service will be notified and can build a customized email and send it to your audience, without you having to do anything.  This is a huge timesaver.

Surprisingly, not all email newsletter providers offer this service.  To view the other vendors offering this service, check out our Email Service Master Comparison Table.

Email to Facebook

As with the RSS function, you can quickly and effectively integrate the AWeber mailing engine into Facebook.  Any broadcast email you setup can with a single click also send an update to a Facebook page.

Email to Twitter

A nice addition is the ability to be able to send an automatic update to your twitter profile from a broadcast message.  It is these little process improvement that saves time and effort.

AWeber’s Lack of Advanced Features for Enterprise & Ecommerce

AWeber is clearly not aiming at enterprise customers.  There is no possibility to host multiple accounts to enable better workflow and collaboration in the marketing department.

There is also no mechanism for customer relationship management (CRM) or lead capture available.  So if you are part of a larger team, you will want to consider GetResponse or Ontraport.  GetResponse has a great price point and a complete set of features.

One saving grace for AWeber here is the integration. is the industry leader when it comes to CRM, so being able to integrate your marketing department’s contact list to the Salesforce ecosystem can be critical for enterprise customers. AWeber has developed its own integrated service to enable the seamless passage of customer data, messaging, collaboration, and messaging between the services.

Out of all tests, only three software vendors offer a fully integrated site chat function, AWeber is not one of them.

AWeber Has Serious Integrations

AWeber does not have native landing pages, payment processors, or eCommerce functionality like our review winning GetResponse, but it does have a set of integrations that enable this functionality.

AWeber’s strategy is not to build a completely integrated solution themselves, but to build integrations to a huge network of 3rd parties.  This is the saving grace of AWeber because, with over 950 integrations, you are guaranteed to have the ability to integrate with practically ever serious service out there.  In addition to that, they have a Zapier integration, which enables another 1,500 services.  So you can rest assures all the usual payment processors and eCommerce services are covered including:

  • Paypal
  • Stripe
  • Shopify
  • Square
  • WooCommerce

Security & Certifications

At this stage in the development of the internet, cybersecurity is of utmost importance.  High profile data leaks and hacks are resulting in large fines to businesses that do not adequately protect their customer’s data.

Email Service Provider Security Compliance Table

GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield

Ease of Use & Customer Ratings

Using as many independent sources as possible, we have rated the services provided.

Our rating on ease of use and design☆☆☆☆
Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings.☆☆☆☆
Customer Twitter Sentiment Index☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, Email
Support Times24/7
Response TimeImmediate
Average Ratings of Support Times, Response Times & Accessibility☆☆☆☆☆


AWeber scores highly in customer service and customer satisfaction.  Whatever problem you may be facing the talented and passionate support team is available instantly, the support service is easy to navigate and use.

AWeber Review Summary

AWeber offers a good core set of email marketing automation tools, and what it does not provide natively is covered with a massive collection of 950+ integrations.  Its customers are extremely happy and are willing to pay a little more to get the highest levels of customer service and personal support.

Visit AWeber


[Related Post – Compare All Email Marketing Services Side By Side]

AWeber Email Marketing – Full Features Data Sheet

Email Service ProviderAWeber Email Marketing Service
Value for Money☆☆☆☆☆
Ease of Use☆☆☆☆
Client Satisfaction☆☆☆☆☆
Total Stars26
Price ModelContact
Free OptionNo
500 Contacts$19
2,500 Contacts$29
10,000 Contacts$69
25,000 Contacts$149
50,0000 Contacts$392
Unlimited Contacts
Cost per Contact (cents)0.69
Primary Features eMail
eMail Templates
eMail Images
Email Form Templates
Drag & Drop Email Design
Marketing Automation
Individual Customer Automation
Customer Tagging & Segmentation
Intelligent Timing Delivery
Time Travel (Global 9am Delivery)
Basic Email Analytics
Powerful Email Analytics
A/B Testing
SPAM Scoring
Advanced Features
Webinar Integration
Hosting Webinar & Recording
Email from RSS Feeds
SMS Marketing
Automatic Product Recommendations
Site Chat CRM Integration
Membership Site Service
Team / Enterprise Functions
Multiple User Accounts
Sales Team Lead Distribution
Salesforce Service Integration✔ (i)
Primary Features Funnels
Sales/Lead Funnels
Landing Pages
Exit Popups
Primary Features Sales & Payments
eCommerce Integrations
Full Payment Gateways
Abandoned Cart Integration
Win Back / Bounce Back
Payment Mgt
Discount Coupons
Referral Program Mgt
CRM & Remarketing
CRM & Deal Management
Cross Platform Journey Tracking
Activity Scoring
3rd Party Integrations948
Zapier App Integration
Security & Certifications
GDPR Compliant
SSL TLS Encryption
EU-US Privacy Shield
Ease of Use☆☆☆☆
Customer Satisfaction☆☆☆☆
Customer Twitter Sentiment☆☆☆☆☆
Support (Chat, Email, Phone)Phone, Chat, Email
Support Times24/7
Response TimeImmediate
Customer Support☆☆☆☆☆
Visit the VendorVisit AWeber Services
AWeber Email Marketing Software Features Overview Data Sheet

How We Rated the Service

Email Service Provider RatingsPrice Monthly (15-20% Discounts on Yearly Payments)
Value for MoneyPrice Rating. Price Per 10,000 contacts
FeaturesHow Complete is the Toolset
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Ease of UseOur rating on ease of use and design
Client SatisfactionUsing Twitter Customer Sentiment: we rated the tweets about the service
SupportAverage Ratings of Support Times, Response Times & Accessibility
Price ModelEntry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts
Primary Features eMail
Email TemplatesIs there a broad selection of predesigned email templates?
Email ImagesAre images for emails available for free?
Email Form TemplatesPredesigned website ready templates for capturing new subscribers
Drag & Drop Email DesignEasily design great looking emails without HTML code
AutorespondersAre timed and action-driven autoresponders available?
Marketing AutomationAbility to automate sequences of emails to customers
Individual Customer AutomationAutomation to tailor and personalize email content
Customer Tagging & SegmentationAbility to Tag, Segment & retarget customers by their actions, locations, time zones
Intelligent Timing DeliveryService optimizes send times based on when the customer previously opened emails
Time Travel (Global 9 am Delivery)The ability to target a specific time globally, e.g. email delivery occurs at 9 am according to contacts time zone.
Basic Email AnalyticsReporting to allow reporting on list size, growth, open rates, bounce rates, etc.
Powerful Email AnalyticsAbility to see globally and individually the customer journey, actions, onsite and in email
A/B TestingMultiple sends with different content to test success rate
SPAM ScoringDoes the service check your content to make sure your messages are not flagged as SPAM
Advanced Features
Webinar IntegrationIntegrations Available for 3rd Party Webinar Services
Hosting Webinar & RecordingFull Webinar Hosting, Recording & Storage Service
Email from RSS FeedsCan you generate automatic emails from your website RSS feed?
SMS MarketingCan you send SMS messages and sequence and auto-respond?
Automatic Product RecommendationsAbility to insert product recommendations into emails – great for eCommerce businesses
Facebook RetargetingThe ability to retarget potential customer on Facebook after they visit your website or signup to your list
Site Chat CRM IntegrationIntegrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing
Membership Site ServiceDoes the provider offer site membership user management services
Team / Enterprise Functions
Multiple User AccountsAdding multiple user or sub-user accounts so that you can collaborate with your team
Sales Team Lead DistributionSales team workflow to distribute contact and sales lead capture.
Salesforce Service Integration
Primary Features Funnels
Surveys/PollsIs there an integrated survey & customer polling service included in the price?
Sales/Lead FunnelsAbility to visualize sales funnels and the customer journey through the pipeline
Landing PagesHosted pending pages integrated into your marketing automation
Exit PopupsAdvanced exit popup for your website available
Primary Features Sales & Payments
eCommerce IntegrationsNative full suite eCommerce integrations available
Full Payment GatewaysDoes the provider offer full turnkey payment gateways integrated into service?
Abandoned Cart IntegrationAbility to follow up with customers who did not complete a purchase
Win Back / Bounce BackAn effective solution for launching customer win-back campaigns
Payment Mgt
Discount CouponsIntegrated discount or promotional coupon service connected to payment gateways
Referral Program MgtCan you manage your own referral/affiliate program through the service – normally an expensive 3rd party service?
CRM & Remarketing
CRM & Deal ManagementIs there an effective customer contact and relationship management system available?
Cross-Platform Journey TrackingThe ability to track customers activities across difference platforms, Website, Facebook, Email, SMS
Activity ScoringFunctionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring
3rd Party IntegrationsHow many 3rd party integrations are available through the platform?
Zapier App IntegrationZapier provides over 1500 integrations, is Zapier available with this provider?
DeliverabilityEmail Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources.
Security & Certifications
GDPR CompliantCompliant to the EU General Data Protection Regulations
SSL TLS EncryptionThe site uses strong encryption
EU-US Privacy ShieldCertified under the EU-US Privacy Shield.
Ease of UseOur rating on ease of use and design
Customer SatisfactionUsing the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available
Customer Twitter SentimentUsing, we rated the tweets about the service
Customer SupportSupport (Chat, Email, Phone)
Support Times
Response Time
Average Ratings of Support Times, Response Times & Accessibility


Barry's 25 years of experience with Silicon Valley Corporations such as IBM, Compaq, Hewlett Packard, Hewlett Packard Enterprise & DXC Technology enables him to share his knowledge of succeeding in today's professional corporate environments and develop a great work life for yourself.

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