AWeber Review Ratings
Overall
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Pricing
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Features
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Email Deliverability
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Ease of Use
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Client Satisfaction
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Customer Support
User Ratings - Click Stars to Vote
( votes)Summary
AWeber offers a good core set of email marketing automation tools, and what it does not provide natively is covered with a massive collection of 950+ integrations. Its customers are delighted and are willing to pay a little more to get the highest levels of customer service and personal support.
AWeber: Recommended for SMB’s & Startups Wanting Good Automation, Tagging, Segmentation + Excellent Customer Service & Deliverability.
AWeber is one of the oldest and most mature email marketing services, first established in 1998. AWeber’s focus on email deliverability, customer service, and marketing automation all at a great price point make it a solid choice for startups and small to medium businesses. Still, for eCommerce & Enterprises, it is surprisingly lacking.
AWeber Review Summary | Likes | Dislikes |
★ Excellent Customer Satisfaction Ratings | ✘ No CRM | |
★ Excellent Email Deliverability | ✘ No Funnels | |
★ 700+ Email Templates | ||
★ 6000+ Stock Photos | ||
Visit AWeber | ★ 24/7 Phone & Chat Support | |
★ Good Automation, Segmentation & Tagging |
The Review Process
We have tested 30 of the most popular email marketing software vendors out of a list of over 100. We have compared over 80 key features and benefits to be able to make a solid and fair comparison. In total, over 2,400 data points have been compiled over our months of testing. For further details on what we tested, jump to the Main Email Marketing Testing & Comparison Page.
AWeber Pricing
There are two types of pricing models in the email marketing industry.
- Per Contact Pricing means you are charged for storage of a number of contacts; this model usually includes unlimited email sends.
- Per Email Pricing – this model usually means that you can have an unlimited number of contacts, but you pay per thousand email sends.
All email marketing vendors also offer multiple tiers of service, a basic tier providing email messaging, autoresponders, and segmentation. More advanced tiers usually provide more in-depth services such as email marketing automation, Customer Relationship Management (CRM), Sales Funnels, Payment Gateways, and landing pages.
When it comes to pricing, AWeber is there with the leaders. They came third in our study. The heatmap below shows their position relative to over service providers.
Competitor Pricing Table – All Email Marketing Services
Value Ratings | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Value | ☆☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆ | ☆☆☆☆ | ☆☆☆☆ | ☆☆☆ | ☆☆☆☆ | ☆☆☆☆ |
Model | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | Contact | ||
Free-Tier | No | No | Yes | No | No | No | Yes | No | No | No | 6K/m - $0 | 9K/m - $0 |
#Contacts | ||||||||||||
500 | $7.49 | $15 | $13 | $19 | $17 | $25 | $15 | $9 | $30 | $79 | 30K/m - $9.65 | 40K/m - $25 |
2,500 | $15 | $25 | $30 | $29 | $38 | $49 | $50 | $39 | $50 | $147 | 60K/m - $18.95 | 60K/m - $39 |
10,000 | $39 | $65 | $76 | $69 | $81 | $119 | $99 | $111 | $110 | $297 | 150K/m - $69 | 120K/m - $67 |
25,000 | $112 | $145 | $144 | $149 | $191 | $166 | $219 | $179 | $199 | $497 | 450K/m - $230 | 350K/m - $173 |
50,0000 | $172 | $250 | $237 | $392 | $295 | $316 | $299 | $239 | $379 | $599=< 125K | ||
Unlimited | $2,999 | $99 per extra 100K | ||||||||||
Cost per Contact (cents) | 0.39 | 0.65 | 0.74 | 0.69 | 0.81 | 1 | 1 | 1.11 | 0.67 | 2.97 | NA | NA |
Visit SendX Services | Visit GetResponse | Visit Benchmark | Visit AWeber Services | Visit ConstantContact | Visit ConvertKit | Visit Mailchimp | Visit ActiveCampaign | Visit iContact Services | Visit Ontraport | Visit MailJet Services | Visit SendinBlue |
Unlike most email service providers, Aweber does not offer complicated tiers of service. There is simply one service, and this includes:
- Email Marketing Automation
- Unlimited Email Sends
- Segmentation, Tagging, Autoresponders
- Signup Forms, Email Templates & Stock Photos
- Email to RSS, Facebook & Twitter
- 945 integrations to other platforms
Things to Know About AWebers Pricing
Surprisingly though, there is an added analytics charge of $19 per month, but this is included in the prices shown on the website.
Also, another thing to note is that is you have multiple lists, and you have the same contact on two of those lists you will be charged for two subscribers. The pricing model is based on subscribers to lists, not the number of unique contacts. To ensure you do not have this duplication, maintain only one list per business, and use tagging to separate your customers into different segments.
AWeber Email Marketing & Automation Features
Like all of the services reviewed, Aweber offers a selection of predesigned email templates and a good selection of high-quality images for use in your email campaigns. The email design process is also fully drag-and-drop, making crafting your message a breeze.
In fact, AWeber has a huge collection with 700+ newsletter templates and 6,000+ licensed images, which will ensure your emails will look professional and unique. They will also host your uploaded images.
AWeber also has the largest collection of predesigned email capture forms with over 1,000 different designs, which are also fully customizable. The types of form on offer are Inline, Pop-Over, Lightbox, and Pop-Up. The only thing missing is an Exit Intent form.
Most software providers offer Autoresponders, Email Sequencing, Customer Tagging, and Segmentation. What separates Aweber is the ease of implementation and the levels of automation available. The video below will give you a good idea of how easy this process is.
AWeber Segmentation & Tagging Video
ScreenShot of How I Use AWeber Automation


Simple sequential automation and tag-based triggers are all covered in Aweber’s core service, as you can see above.
Is AWeber Falling Behind On Machine Learning?
We see a very strong trend in the industry towards machine learning to improve email services. Take for example the excellent new innovations by GetResponse which enables you to target each individual contact with an email delivered at the usual time they open emails, so if your contact reads their emails at 6:30 am weekdays, the email will be delivered then, so it is at the top of the inbox You can also deliver the email at, for example, 9 am in every timezone, it is called “Time Travel” by GetResponse. ActiveCampaign and SendX also have similar functionality.
So the answer is yes, AWeber is falling behind in innovative uses of AI and machine learning.
AWeber Reporting & Analytics
AWeber has a solid set of basic reporting and analytics. You will have the ability to analyze and improve your campaigns with reporting that allows you to compare open rates, undeliverable, unsubscribes clicks over time, and more. You can also seamlessly segment your list based on the responses or actions against your email.
It is also a breeze to list unsubscribes or undeliverables a swiftly remove the contact from your database using Bulk Delete.
However, to suggest AWeber have any kind of advanced reporting or analytics would be incorrect. The reporting is very static and lacks the ability to configure even basic dates; for example, if you want to view performance over more than one year, it is impossible.


AWeber is clearly aimed at small businesses, but as you grow, I am not sure this level of reporting will grow with you. It may be something you are willing to accept in exchange for their low pricing and the simplicity of use.
[Related Post – Compare All Email Marketing Services Side By Side]
Of course, you can also see list growth, unsubscribes, and even social shares. Finally and importantly, A/B Testing, the ability to test the email performance with different subject lines and content, is included in the service.
Advanced Email Features
AWeber RSS to Email
Email to RSS is a simple yet effective way to streamline the communication process with your audience. You can set it up so that when you publish a new article on your website in a specific category, the email service will be notified and can build a customized email and send it to your audience, without you having to do anything. This is a huge timesaver.
Surprisingly, not all email newsletter providers offer this service. To view the other vendors offering this service, check out our Email Service Master Comparison Table.
Email to Facebook
As with the RSS function, you can quickly and effectively integrate the AWeber mailing engine into Facebook. Any broadcast email you setup can with a single click also send an update to a Facebook page.
Email to Twitter
A nice addition is the ability to be able to send an automatic update to your twitter profile from a broadcast message. It is these little process improvement that saves time and effort.
AWeber’s Lack of Advanced Features for Enterprise & Ecommerce
AWeber is clearly not aiming at enterprise customers. There is no possibility to host multiple accounts to enable better workflow and collaboration in the marketing department.
There is also no mechanism for customer relationship management (CRM) or lead capture available. So if you are part of a larger team, you will want to consider GetResponse or Ontraport. GetResponse has a great price point and a complete set of features.
One saving grace for AWeber here is the SalesForce.com integration. SalesForce.com is the industry leader when it comes to CRM, so being able to integrate your marketing department’s contact list to the Salesforce ecosystem can be critical for enterprise customers. AWeber has developed its own integrated service to enable the seamless passage of customer data, messaging, collaboration, and messaging between the services.
Out of all tests, only three software vendors offer a fully integrated site chat function, AWeber is not one of them.
AWeber Has Serious Integrations
AWeber does not have native landing pages, payment processors, or eCommerce functionality like our review winning GetResponse, but it does have a set of integrations that enable this functionality.
AWeber’s strategy is not to build a completely integrated solution themselves, but to build integrations to a huge network of 3rd parties. This is the saving grace of AWeber because, with over 950 integrations, you are guaranteed to have the ability to integrate with practically ever serious service out there. In addition to that, they have a Zapier integration, which enables another 1,500 services. So you can rest assures all the usual payment processors and eCommerce services are covered including:
- Paypal
- Stripe
- Shopify
- Square
- WooCommerce
Security & Certifications
At this stage in the development of the internet, cybersecurity is of utmost importance. High profile data leaks and hacks are resulting in large fines to businesses that do not adequately protect their customer’s data.
Email Service Provider Security Compliance Table
GDPR Compliant | ✔ |
SSL TLS Encryption | ✔ |
EU-US Privacy Shield | ✔ |
Ease of Use & Customer Ratings
Using as many independent sources as possible, we have rated the services provided.
Our rating on ease of use and design | ☆☆☆☆ |
Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. | ☆☆☆☆ |
Customer Twitter Sentiment Index | ☆☆☆☆☆ |
Support (Chat, Email, Phone) | Phone, Chat, Email |
Support Times | 24/7 |
Response Time | Immediate |
Average Ratings of Support Times, Response Times & Accessibility | ☆☆☆☆☆ |
AWeber scores highly in customer service and customer satisfaction. Whatever problem you may be facing the talented and passionate support team is available instantly, the support service is easy to navigate and use.
AWeber Review Summary
AWeber offers a good core set of email marketing automation tools, and what it does not provide natively is covered with a massive collection of 950+ integrations. Its customers are extremely happy and are willing to pay a little more to get the highest levels of customer service and personal support.
[Related Post – Compare All Email Marketing Services Side By Side]
AWeber Email Marketing – Full Features Data Sheet
Email Service Provider | ![]() ![]() |
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Value for Money | ☆☆☆☆☆ |
Features | ☆☆ |
Deliverability | ☆☆☆☆☆ |
Ease of Use | ☆☆☆☆ |
Client Satisfaction | ☆☆☆☆☆ |
Support | ☆☆☆☆☆ |
Total Stars | 26 |
Price Model | Contact |
Free Option | No |
500 Contacts | $19 |
2,500 Contacts | $29 |
10,000 Contacts | $69 |
25,000 Contacts | $149 |
50,0000 Contacts | $392 |
Unlimited Contacts | |
Cost per Contact (cents) | 0.69 |
Primary Features eMail | |
eMail Templates | ✔ |
eMail Images | ✔ |
Email Form Templates | ✔ |
Drag & Drop Email Design | ✔ |
Autoresponders | ✔ |
Marketing Automation | ✔ |
Individual Customer Automation | ✔ |
Customer Tagging & Segmentation | ✔ |
Intelligent Timing Delivery | |
Time Travel (Global 9am Delivery) | |
Basic Email Analytics | ✔ |
Powerful Email Analytics | |
A/B Testing | ✔ |
SPAM Scoring | ✔ |
Advanced Features | |
Webinar Integration | ✔ |
Hosting Webinar & Recording | |
Email from RSS Feeds | ✔ |
SMS Marketing | |
Automatic Product Recommendations | |
Site Chat CRM Integration | |
Membership Site Service | |
Team / Enterprise Functions | |
Multiple User Accounts | |
Sales Team Lead Distribution | |
Salesforce Service Integration | ✔ (i) |
Primary Features Funnels | |
Surveys/Polls | |
Sales/Lead Funnels | |
Landing Pages | |
Exit Popups | |
Primary Features Sales & Payments | |
eCommerce Integrations | |
Full Payment Gateways | |
Abandoned Cart Integration | |
Win Back / Bounce Back | |
Payment Mgt | |
Discount Coupons | |
Referral Program Mgt | |
CRM & Remarketing | |
CRM & Deal Management | |
Cross Platform Journey Tracking | |
Activity Scoring | |
Integrations | |
3rd Party Integrations | 948 |
Zapier App Integration | ✔ |
Deliverability | ☆☆☆☆☆ |
Security & Certifications | |
GDPR Compliant | ✔ |
SSL TLS Encryption | ✔ |
EU-US Privacy Shield | ✔ |
Ease of Use | ☆☆☆☆ |
Customer Satisfaction | ☆☆☆☆ |
Customer Twitter Sentiment | ☆☆☆☆☆ |
Support (Chat, Email, Phone) | Phone, Chat, Email |
Support Times | 24/7 |
Response Time | Immediate |
Customer Support | ☆☆☆☆☆ |
Visit the Vendor | Visit AWeber Services |
How We Rated the Service
Email Service Provider Ratings | Price Monthly (15-20% Discounts on Yearly Payments) |
Value for Money | Price Rating. Price Per 10,000 contacts |
Features | How Complete is the Toolset |
Deliverability | Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources. |
Ease of Use | Our rating on ease of use and design |
Client Satisfaction | Using Twitter Customer Sentiment: https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ we rated the tweets about the service |
Support | Average Ratings of Support Times, Response Times & Accessibility |
Price Model | Entry Level/ Basic Package Prices – Per Contact Model = $ per ‘000 Contacts “unlimited Sends” or “Per Email Model per ‘000 email sends – Unlimited Contacts |
Primary Features eMail | |
Email Templates | Is there a broad selection of predesigned email templates? |
Email Images | Are images for emails available for free? |
Email Form Templates | Predesigned website ready templates for capturing new subscribers |
Drag & Drop Email Design | Easily design great looking emails without HTML code |
Autoresponders | Are timed and action-driven autoresponders available? |
Marketing Automation | Ability to automate sequences of emails to customers |
Individual Customer Automation | Automation to tailor and personalize email content |
Customer Tagging & Segmentation | Ability to Tag, Segment & retarget customers by their actions, locations, time zones |
Intelligent Timing Delivery | Service optimizes send times based on when the customer previously opened emails |
Time Travel (Global 9 am Delivery) | The ability to target a specific time globally, e.g. email delivery occurs at 9 am according to contacts time zone. |
Basic Email Analytics | Reporting to allow reporting on list size, growth, open rates, bounce rates, etc. |
Powerful Email Analytics | Ability to see globally and individually the customer journey, actions, onsite and in email |
A/B Testing | Multiple sends with different content to test success rate |
SPAM Scoring | Does the service check your content to make sure your messages are not flagged as SPAM |
Advanced Features | |
Webinar Integration | Integrations Available for 3rd Party Webinar Services |
Hosting Webinar & Recording | Full Webinar Hosting, Recording & Storage Service |
Email from RSS Feeds | Can you generate automatic emails from your website RSS feed? |
SMS Marketing | Can you send SMS messages and sequence and auto-respond? |
Automatic Product Recommendations | Ability to insert product recommendations into emails – great for eCommerce businesses |
Facebook Retargeting | The ability to retarget potential customer on Facebook after they visit your website or signup to your list |
Site Chat CRM Integration | Integrated site chat which enables your contacts’ activities or requests to be added into your CRM or Marketing Automation for further sequencing |
Membership Site Service | Does the provider offer site membership user management services |
Team / Enterprise Functions | |
Multiple User Accounts | Adding multiple user or sub-user accounts so that you can collaborate with your team |
Sales Team Lead Distribution | Sales team workflow to distribute contact and sales lead capture. |
Salesforce Service Integration | |
Primary Features Funnels | |
Surveys/Polls | Is there an integrated survey & customer polling service included in the price? |
Sales/Lead Funnels | Ability to visualize sales funnels and the customer journey through the pipeline |
Landing Pages | Hosted pending pages integrated into your marketing automation |
Exit Popups | Advanced exit popup for your website available |
Primary Features Sales & Payments | |
eCommerce Integrations | Native full suite eCommerce integrations available |
Full Payment Gateways | Does the provider offer full turnkey payment gateways integrated into service? |
Abandoned Cart Integration | Ability to follow up with customers who did not complete a purchase |
Win Back / Bounce Back | An effective solution for launching customer win-back campaigns |
Payment Mgt | |
Discount Coupons | Integrated discount or promotional coupon service connected to payment gateways |
Referral Program Mgt | Can you manage your own referral/affiliate program through the service – normally an expensive 3rd party service? |
CRM & Remarketing | |
CRM & Deal Management | Is there an effective customer contact and relationship management system available? |
Cross-Platform Journey Tracking | The ability to track customers activities across difference platforms, Website, Facebook, Email, SMS |
Activity Scoring | Functionality to allow the grading of contacts/prospects by their activities, e.g., Points Scoring |
Integrations | |
3rd Party Integrations | How many 3rd party integrations are available through the platform? |
Zapier App Integration | Zapier provides over 1500 integrations, is Zapier available with this provider? |
Deliverability | Email Deliverability ☆☆☆60% ☆☆☆☆80% ☆☆☆☆☆90% Deliverability Results from multiple sources. |
Security & Certifications | |
GDPR Compliant | Compliant to the EU General Data Protection Regulations |
SSL TLS Encryption | The site uses strong encryption |
EU-US Privacy Shield | Certified under the EU-US Privacy Shield. |
Ease of Use | Our rating on ease of use and design |
Customer Satisfaction | Using the independent ratings from Trustpilot Users – we also filtered out obviously biased ratings. Blank means no ratings were available |
Customer Twitter Sentiment | Using https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/, we rated the tweets about the service |
Customer Support | Support (Chat, Email, Phone) |
Support Times | |
Response Time | |
Average Ratings of Support Times, Response Times & Accessibility |